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Originally Posted by Envyscorpio
Money talks now.
I am assuming BMW is doing this for the Asian market and since Japanese yen is so high now, there is no point joining with Japanese auto maker to lower profit.
Other Asian car manufacturers especially Chinese are not on par with BMW's quality standards.
I do think this will effect BMW's image a bit. Don't think this will work if BMW and Hyundai is going for an middle or upper class vehicle. Probably cheap cars using BMW engine for the mass.
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Japanese automakers do quite well and quality wise/tech wise they make just as great products as does BMW.
Stop being a bunch of fanboys and be happy that they continue with the R&D and are sharing costs! At least they won't pass on the buck to the consumer at its full amount. Oh wait, BMW tax...who am I kidding