Quote:
Originally Posted by rmmcdaniel
Jason, will we be able to individually spec the different kidney grills, headliner color, dash color, wheels, bumper strips, key fobs, etc that are included in the lines without spec'ing one of the lines (i.e. mix and match what is included in the lines)?
I think that is the key question. If not I suspect that decision is going to leave a bad taste for a lot of the people on this board as the diehards that really want to customize their cars are going to be forced into the slots of the three lines and basically choose which stereotype of lemming they are.
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It's rather ironic (and cruel) that BMW's vastly less expensive sister, Mini is going to be more customizable than an not-so entry level 3-series. One of the things BMW brags about when you take the 3 sedan factory tour is that that vast majority of cars are customer orders, i.e., not dealer stock, and that there are so many options, statistically only 5 other cars have the same color/trim/options each model year. Well that goes down the tubes now.
You are right it's going to annoy a lot of die hards, but even more so, it's going to p.o. people that actually shop different brands before buying. Hopefully BMW will rethink this "one size fits all" strategy. It's just dumb for a $40K+ car.