Quote:
Originally Posted by Cortexiphan
It sounds like Porsche should learn from BMW, as M is way more successful and recognizable as a brand than GT.
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Porsche keeps the GT brand more exclusive on purpose, that’s by design. That’s why they sell at $100k over sticker, and keep their values so well. Porsche keeps the GT models limited in production numbers not because of supply chain issues, but to create desirability.
You stop someone in the street and tell them you drive an M car, they’ll shrug their shoulders.
I’m not saying I’d necessarily buy a GT Porsche, there are plenty of drawbacks to them. But their brand strategy has always worked.