Quote:
Originally Posted by Jblack4083
Quote:
Originally Posted by flightz71
Did I read this right... X5M and X6M are very popular with young female's in Asia?
Good god just from this comment we can see the M brand purely stands for marketing. Those cars are obviously sold as pure status symbols without any of it's potential utilized anymore.
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This is funny because at the beginning of his post he clarified that BMW is going to use these "volume sellers" as a means to an end. In order to get cars like an M3 CSL, M3 CRT, 1M / M2, and other "special" editions that won't really produce any profit for the M division, BMW needs to have these cars that go against the philosophy but make a lot of money. Everyone knows the X5M and X6M are not track cars but in a sense souped up SUVs. I'd rather the M division be profitable AND able to kick out competition killer cars with innovative concepts than to not have M SAVs. As sad as it sounds...
If you people ran BMW M the division would go broke within 1 year... You guys have no idea what it takes to run a business. |
From an American consumer standpoint this really doesn't mean a thing. M SAV's dilute the brand here. It's not like BMW is giving our market sweet M cars such as the CSL, GTS, or CRT. BMW isn't like Porsche where it uses profits generated from SUV's and sedans to give us cars such as the GT3/GT2 RS. BMW isn't like mercedes which slaps an AMG badge on every car but gives us machines the like its black series or SLS.
It's not like I can afford any of those cars but what you're saying is that these M suv's are here to give us performance M cars. That's not something that us outside Europe/Asia can take advantage of.