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Then why can't BMW stop selling M cars and everything else and just focus on X cars since they are what the masses want?
... And then make what it considers a sports car by diluting it w a subpar brand that only frugals purchase and are riddled with stuck gas pedals and lowly airbags?
I'm sorry but most will still choose a macan - if there is one in stock. So it seems by offering as many variants and model series as possible is the only way for BMW to stay relevant.
I just wish BMW could focus on its core fundamentals and no matter what the 2008 global downturns instilled it could bring back the soul of yesteryear. The i8 seems like it is making owners happy - so I see the emphasis.
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