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Considering the fact that you can step into a BASE 2015 M235i for $2K LESS than a Base 2015 Z4 sDrive28i and get 2 more seats and a useable trunk is where this car shoots itself in the foot. To me, that just shouts "more money for more inconvenience." Plus there is NO HYPE behind the car!!! If they made an M model for the Z4 lineup again it would put some marketing coverage back on BMW's low demanded roadster!
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