View Single Post
      09-03-2008, 11:15 AM   #34
BMWI6
Major
BMWI6's Avatar
Colombia
96
Rep
1,337
Posts

Drives: 335is
Join Date: Feb 2008
Location: Miami, Fl

iTrader: (2)

Quote:
Originally Posted by Lassaxi View Post
Basically, all the whining in this thread can be traced to one general complaint: BMWs are not SO much better than everything else anymore. Guess what: this is the product of other car companies making better cars, not BMW making worse cars. I don't know about you guys, but I like having choices when I buy a car.

Today's BMWs are better in virtually every respect than their predecessor models (except perhaps in weight). The difference is that other car companies are not making junk anymore. The stiffer competition is what makes BMW try new things that some of you like (e.g., the N54 engine), and some of you bitch about (e.g., unconventional styling, RFTs, iDrive, etc..). That's how innovation works.

The only thing that is baffling to me is that it took other car manufacturers so long to figure out how to make a car that competes. There is no magic in BMW's formula for producing great cars. The fact that no one else could (or would) match that formula until recently does not mean that BMW is on a downward trend. It means that the competition is getting stiffer.

Should BMW respond by raising the bar? Sure. But to truly raise the bar, BMW will have to tinker with the formula. And someone will always complain when BMW tinkers with the formula. Of course, there'll also be plenty of people who couldn't care less as long as there's a sweet aero kit, 20" rims still fit and they can beat that kid at school with the Evo.

Some of you are probably too new to this forum to remember, but in the early days of the E90, people complained left and right about how the E90 was so much "softer" than the E46, how the "classic european lines" were lost, how the E90 would flop just like the E60 (which actually never did flop), and basically how armageddon was right around the corner. Then the 335 came out. And suddenly, with 300hp and 300 ft-lbs of torque, few people seemed to miss their old E46s.

This is all a long way of saying, no, BMW is not on a downward trend. Others are simply catching up. It's easy to emulate, but difficult to innovate. The only thing that's surprising is that BMW has held on to the lead for this long.
I have to agree with you in many respects, but I will also disagree with you on several things. First off, saying that new BMW's are better than their predecessors in every respect is irrelevant as a measure for this debate. Sure the cars have more power and are safer, but this is only because the entire car industry and the world itself is more technologically advanced now. The real measure of progress for a company on the lead like BMW is how much better their cars are than the competition, and now their cars are not MUCH better than the competition so the gap is closing. Are people going to pay the BMW premium price for long? These are all questions that we must ask ourselves and answer ourselves as-well. For me, performance and not luxury is what made BMW what it is, so when my 335 doesnt feel as rugged as my e46 330i zhp, then i start to wonder what is going on. Sure the 335i is faster, but the chassis and other components don't feel as sporty, and for me this is when the magic is lost. If BMW wants to satisfy the masses, thats fine. But at least offer zhp or equivalent models on all of their models so that us looking for that extra performance edge can get it. Even mercedes does that with the c-klasse sport and luxury models; and it is known to be luxury car company.
__________________
If everything seems under control, then you aren't going fast enough"
Appreciate 0