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I think bloomberg is off the paper on their characterization
People stick with a particular brand in no small part due to their next car having some connection/shared traits with their previous car that they liked/enjoyed/valued enough for their first stop to be the same brand when looking to replace a vehicle
Whether its RWD or a RWD biased AWD solution or Sunroofs being offered as an OPTION without having to purchase some massive package of bullshit they dont want to get it or really great seats in the sports options or avail of MT in many models or any number of things.
Brand loyalty stems largely from an "evolution" rather than a "revolution" within the brand.
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