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20. Always underexpose by 2/3rds of a stop when shooting in broad daylight.
That's an outdated Kodachrome rule. For digital, you Expose To The Right, but don't blow out important highlights. If you follow Rule 2 "Always expose in Raw" then you can use the extra bytes and bits from an ETTR file to recover shadows, add contrast and bring colors exactly where you want them.
Take a casual cruise of random image on Flickr and you'll find lots of underexposed images. I don't know whether it's due to this rule, uncalibrated monitors or just poor processing judgement, but I'm amazed at how common that is.
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