Quote:
Originally Posted by grumpybear
BMW seems to be thinking the same thing which is "let's update, but not anything too exciting..We're BMW, our people will come back no matter what."
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+1000000000000
The brand alone, literally sells the ugly cars. Very few cars actually sell themselves. You just don't walk into a BMW dealership and go "OH SHIT! That new 1 series is TIGHT! I'm going to buy that for sure!". Hell no, now it's like "Well, it is a BMW, and it does have that engine from the 335i. The front and back doesn't look THAT bad. It'll grow overtime".