According to the
BrandZ Top 100 Most Valuable Global Brands study just released by market researcher Kantar Millward Brown, BMW is the second most valuable car brand, behind Toyota which took the top spot.
BMW remained in second place (
see last year's ranking) despite its brand value decreasing 8 percent to $24.6 billion. The decrease was partially due to rising investment costs for new technologies and a sales slowdown in the U.S.
According to the study, rere are the world's most valuable car brands in billions; rank in top global 100; % value change from 2016:
1. Toyota $28.7 (30) -3
2. BMW $24.6 (35) -8
3. Mercedes-Benz $23.5 (40) +4
4. Ford $13.1 (83) 0
5. Honda $12.2 (91) -8
6. Nissan $11.3 (100) -1
7. Audi $9.4 (*) -1
8. Tesla $5.9 (*) +32
9. Land Rover $5.5 (*) +17
10. Porsche $5.1 (*) +16
(*) Did not rank in the top 100 global brands
The BrandZ Top 100 Most Valuable Global Brands was developed by Kantar Millward Brown. The study combines measures of brand equity based on interviews with more than 3 million consumers globally using data from Bloomberg and Kantar Worldpanel.