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      10-01-2010, 05:12 PM   #38
esquire
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Drives: 2011 Dakar Yellow M3, 2018 M5
Join Date: Feb 2007
Location: Orange County, California

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In one regard, a 1% increase doesn't seem like much. Its a few hundred dollars on a car that we pay upwards of 35k for. But in another regard it is. We all fight to get that invoice+500 car, or the invoice+250 car. We wear our deals as a badge of honor on our sleeves and a point of pride. We search high and low to get the best deals possible not because we can't afford it, but because its a matter of principle. True the 1% increase won't impact that vast majority of our decisions to buy BMWs. But now, those saving that we shop around so diligently for, are now invisibly erased.

My .02,
-esquire
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