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Originally Posted by Lucky13
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Originally Posted by EMITTR
Well that is reassuring that the M Group was not involved in that and it was some non-M marketing exec pencil pusher watering down the brand. It is like anything...you create a brand of excellence, attract those who desire excellence and will remain loyal so long as you are true to the brand, have them get used to the taste, and then get greedy and cheap and start screwing with the ingredients but continue to call it the same thing. This is becoming the norm now and it is disappointing.
Obviously the E12 was such as success they decided to do it again? Ugh. Maybe this guy will be a pragmatic purest and put an end to this stuff but I am skeptical. Execs are not in the trenches and don't care about engineers - they are looking at the bottom line and how to make more profits not necessarily a excellent product - rather a mediocre one. Hence the mindset at Audi - AWD - Audi Wheel Drive and they cannot think outside that box. Hopefully he can and bring a MMA attitude to the company (which is what I mean by pragmatic
purism). Analogous to MMA - One martial art verses a mixture of martial arts to create a well rounded fighter. Same goes here.
BMW if you are tolling the boards....pay attention to what is being said by your customer-base.
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Like IS really meant something to consumers, now that was dumb marketing. Guess it's OK for Audi to have S series and RS but BMW can't do an M235. I had 3 E46 M3's and my M235 will outperform them. You may know cars but you don't know marketing. |
Oh another IS hater. That is ok though. IS was not branded an M nor did it try to be an M. It is not an M car. It filled a very narrow non-M niche market to attract people who bought the 335i and started "M Sporting" it. Now, trying to compare a much older performance generation with a car of today (new generation) and pass that off as a valid analytical compaison? Your emotional quip has proved my point and so your marketing career is very bright! Oh and M Performance (warm fuzzy) is different than M Power (real thing)...