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Reading this note today, no huge revelations:
* euro cars are profitable in relation to weight/size (Detroit anyone?)
* euro cars are profitable in relation to their engines
Whaaa? What happened to the rest of my post? Charts and comments are GONE?!
OK, sans my comments on implications, the charts redux:
(1) 3er and 5er make up the majority of BMW's profits; and high margin 7ers's, 6ers's etc - Mini and 1er's are not that profitable:
(2) M3 is vastly more profitable than the rest - engine displacement is a key variable in respect of margin:
