Quote:
Originally Posted by kend
Look at the Euro exchange rate at Euro 1.28 to £1.00, compared to 4 months ago at 1.54 to £1.00. With the current strength of the Euro, BMW are now getting about 16% less for each car sold in the UK now. I would not expect to see any massive discounts with exchange rates as they are, unless BMW decide to take the lower price to maintain sales volume.
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A very interesting and valid point for cars made in the euro zone but not valid for the likes of the X5 which is USA built (but at least the engines made at Hams Hall will be cheaper for the euro zone as well as the Mini). There could be a double whammy here for BMW, what with the higher taxation on the high-end (non X5)most profitable large engined cars!
So far then it looking like a price freeze. Jaguar must be rubbing there hands with glee as the new XF will have the exchange rate advantage to add to its glowing press reports.