[SCOTT26]

@ SCOTT26

I have a few questions.

BMW is always complaining about costs to make something like this.
Then explain me why there is always money for concepts and stuff that will never hit the market, never make any money and only cost money?

In regards to Concept Cars we like to test the market reaction to new niche models and indeed future cars that are coming to the market.
But we like to show future thinking on our past with the hommage series of vehicles that is just pure evolution.

BMW are more than a car company , BMW have developed solutions and infrastructure in defining mobility , some at the cost of vanity projects but BMW has proved itself to stay on the roads that are significant and not be distracted with what others are doing. In relation to Efficient Dynamics...It was more important to allow customers to see a reduction in expenses in some countries by developing technology which can reduce fuel consumption and lower the c02 level for tax purposes.

Had we forgone this in place of a car that would make no money and then be forgotten then we would not be the the no1 Premium manufacturer in the world and the no1 sustainable automobile manufacturer.

With the futuristic Vision Efficient Dynamics and Vision Connected Drive we showed you the future or the very near future because all the attributes these Concepts showcased are coming to production.
I remember at the IAA on the launch of the VED amongst the media and they were saying something like that will never happen and now you will get the BMWi8 which is the production car of the VED.

And further, BMW is always complaining that a supercar doesn't fit there strategy, philosophy and bla bla bla.

In the current climate it did not. There were other significant matters to deal with including why BMW invested in the three segments for dynamic growth this decade. the Premium City Compact/MINI , Premium Compact and Premium Entry. And of course Technology such as Efficient dynamics and connected Drive Programmes and manufacturing.

Then why use "The ultimate driving machine" as a slogan and present your self as a sporty brand and in the mean time produce luxury cars?
And most of the time get beaten by the competition?

In Europe we do not use that slogan it is exclusive to the UK and USA , we prefer Sheer driving Pleasure or Freude am Fahren. Every BMW has a character and every BMW is developed to be dynamic and great to drive, right from the 116i to the 760Li. And our success confirms that in terms of what is the best car in the segment , you will find a BMW , comparison with a competitor and so on.

but honestly there is not much left of it.
It's dying faster the the polar caps.

Why is M dying? I have never heard that before... M are progressing and they are taking leaps, If you mean the X5M and X6M as everybody else does... These are highly signifcant sellers in emerging and growing markets and are highly profitable for BMW.

M3 is still selling exceptional even though it is now over four years old , and a new M5 and M6 will see BMW increase sales particular in new growth markets. If you take China for example. M Division sales grew by 355% in 2010 which is why the BMW M5 Concept Car was unveiled in China. The M3 , X5M and X6M were responsible for that huge increase, and when the new M5 arrives in Asia in January we expect further increases. A new emerging market for M products is India aswell as Russia which showcased a couple of years back it's appetite for M products by building a live billboard.

in terms of product the M3 Evo Sedan is upcoming as will a showcase on material technology. The discussions relating to the M-one project will happen (if green-lit ) after 2015 when BMW is in full production of volume CFRP for BMWi in which BMW M will be the first recipitent.

A photo shoot with a 1M and an E30 M3 next to it, trying to act like it is very similar? common where not handicapped children.

The photo was actually meant to showcase progress. It is not possible to do a car like the E30 because you have legislation for modern cars.
The 1M Coupe shows that the spirit of the E30 is in this car and that they share the bloodline - small , compact , powerful and judging by the reviews for both one of the best small performance cars ever made.

And we are confident in that statement.

It's like BMW has lost all it's dignity or maybe living completely out of reality.
Or is it only sales and money these day's?

BMW like any other manufacturer is a business and that business has to make a profit. If you look at what happended at the economic crisis , who almost crashed? The Automobile industry has had to adapt and BMW could not stay out as it has affected the entire industry whether in safety , efficiency or emissions. Everybody has had to accept change. That is the reality.