Quote:
Originally Posted by chris719
That was a lot of artificial segmentation and gatekeeping. Like no HUD in the lower models, etc. Competition has stopped them from being able to do that. BMW can no longer milk you as easily for simple electronic features because the competition offer them on $20k cars. The cost of developing any significant new technology is high and it needs to be spread across the model range to recoup that cost. The low-hanging fruit has been picked years ago.
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Yes, good point. You can get a lot of that stuff on a Honda Civic now so it's hard to cheap out on it on a lower end 'luxury' BMW.