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"BMW as one of the world’s leading providers of web-based in-car services and highlights the brand’s innovative power."
I think that's a bit of a stretch.
Realistically ... The services offered are shoddy at best
The apps platform is now broken with app switching not supported on iOS 7. The grouping and navigation of apps whether cloud or smart phone based is confusing with duplication.
Office functions with email support still doesn't work in iOS.
Android support?
Adding new apps takes forever, and the ones they do release provide little or no innovation.
The idrive web browser is a complete joke and not useable.
There is nothing that BMW brings to the table here that is any different from any other manufacturer.
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