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Too many models for what? Clearly it is profitable for all the major prestige brands (Audi, BMW, MB) to create and then cater to more market segments. In fact they are making more from the lower-end but higher volume models than they are from the higher-end stuff. I'm not sure I understand what the issue people have with this.....do you perceive it dilutes the prestige of the brand? If you own an M3 say, does it matter that your Grandma is cruising round in a 118d?
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