Quote:
Originally Posted by 440xiGCMsport
enthusiasts are like early adopters in marketing speak. when enthusiasts go away many others will also follow.
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And the definition of 'enthusiasts' to marketers -- and in general, actually -- is not always yours. For instance: the Gen2 Prius took off because several levels of environmental
enthusiast -- from the hardcore to the trendy -- signed on to own one.
I guarantee every member of this forum that ///M, Hyundai N, AMG, Porsche, etc. are looking for new markets as vigorously as BMW i, Tesla, TRI, Google, etc. I'm in marketing as well (after a career as a journalist, so I've seen multiple sides). One of the first things any good marketer should embrace is that there are as many, if not more, new markets to open as markets that already exist. The key -- and the challenge -- is producing something to activate that new market.
So sorry, auto 'enthusiasts'. Your definition of that word still fits, but it's rapidly becoming more of a stereotype than an economic force. Yeah, you (OK, 'we'; I still subscribe, but I'm a realist) still matter somewhat because you're sexy. But honestly, alternative propulsion (i.e., non-ICE) is sexier because it has more power to more people -- consumers, governments, urbanites, techies, Millennials, what have you.