U.S. to Get BMW On Demand (Hourly Rental) Service Next Month

Jason · 07-20-2012, 05:36 PM

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BMW On Demand, the hourly (or daily/weekly) rental program currently available in Europe (see model selection and pricing), is crossing the Atlantic to the U.S.

The service will begin in New York City (Manhattan) where folks will be able to rent cars from participating dealerships, but you can expect the program to roll out to other major and maybe not-so-major U.S. cities.

BMW of Manhattan will be the first (and pilot) dealership and will have approximately 100 328i sedans available. More models will become available later. In Europe, the range of vehicles available covers the whole BMW models gamut, from hatchbacks to convertibles, sedans, SAVs and M cars. See below for a look at some of the BMW On Demand models recently spotted in the garage of the Welt.

The U.S. BMW On Demand website is already live at http://www.bmwondemandusa.com, but the program won't kick off, nor pricing announced, until next month.

According to Ed Robinson, president of BMW Financial Services, "BMW On Demand USA goes beyond any existing premium-rental or car-sharing programs in this market," said Robinson. Indeed, Mercedes-Benz, Lexus, nor Audi have any similar service that is scaled like this. "This is a great opportunity for anyone who is considering buying a BMW or someone who wants a luxury car, premium service and ultimate driving experience for that special occasion, weekend getaway, business trip to experience being part of the BMW family."

Source: Autoblog

Photos by BIMMERPOST moderator Dackelone.

gaalforce · 07-20-2012, 05:43 PM

cool

armenh · 07-20-2012, 05:46 PM

100 328's?? why not 100 m3's and m5's

positiveions · 07-20-2012, 05:48 PM

i'm totally down for this program. Going out of town, rent an X5 or a 550, and it will satisfy my needs.

Gtrain · 07-20-2012, 05:54 PM

This is awesome. Can't wait til the program has all the cars. Hopefully my local dealer will offer this as well.

Kayani_1 · 07-20-2012, 06:03 PM

I like the idea as long as M cars are also available on these services and prices are not high.

bimmerjph · 07-20-2012, 06:04 PM

I'm sure insurance on the M-Cars will be a lot.

bumere90 · 07-20-2012, 06:06 PM

lol the U.S. will have lots of wrecked M's...

gerbs · 07-20-2012, 06:08 PM

What's pricing currently like in Germany for this service?

Nvm: http://www.bmw-welt.com/web_rb/bmw-w...pdf/prices.pdf

Looks about $300/day for M3 (3 hours morning covers the day, 3 hours night covers the evening).

1er $182 - $218
3er $146 - $255
5er $218 - $255
6er $292
7er $292
M3 $300
M5 $366

DASHOCKER · 07-20-2012, 06:21 PM

Nice! I'm in NYC too.. I'll gladly wait for an M6 to be available

TheBingoBalls · 07-20-2012, 06:27 PM

If prices are reasonable and guidelines aren't too restricting (some rules are to be expected), I think this would be a good program to get people into BMW's to really drive and experience them.

bbg2d · 07-20-2012, 06:30 PM

X6 M please!

sali · 07-20-2012, 06:40 PM

I think it is a bad idea
1. It sort of dilutes the brand as anyone can rent (I can understand if they only offered to current/past BMW owners; for example you have a Z4/M3 coupe, etc and need a bigger car to pick up someone at the airport, etc).
2. Most zipcar drivers don't know how to drive and they are a road hazard. Thankfully, they have large logos on the car which means you can avoid driving around them. Assuming the same kind of impatient New Yorkers will rent 328 from BMW directly instead of 328's at zipcar and they will drive like idiots.

BMWCali · 07-20-2012, 06:49 PM

Would be nice if they were rolling this out at the BMW PC. Afterall, that's the United States' Welt.

bmwaddict · 07-20-2012, 06:50 PM

you know what? this a good idea for the US...at least now i try car for like 2 to 5 days before i buy it. cost and everything.

boostaholic786 · 07-20-2012, 06:57 PM

Yea this is def going to work in the current U.S market in my opinion and boost BMWNA sales. Im real curious to see what kind of guidelines there are going to be for something like this. Especially on the M cars lol. I guarantee there are going to be tracking devices in every single car that they are going to rent out will most def have a device, kind of like a tracking device but probably a little different. Mostly measuring speed, where they are located (like exactly) probably even how they are driving the car meaning revs, or if they turn traction all the way off to do a little drifting around, if they used launch control ect... But if your renting an M car, you need to be able to actually push the car to its limits as well as your own limits to get that thrill that its suppose to give you. We shall see

great idea though!!

Richt127 · 07-20-2012, 07:04 PM

I bought an M to be exclusive. Not to see 100 other M's remotely on the road everyday...

Marioalex24 · 07-20-2012, 07:10 PM

I'm loving this idea. I'm down as long as they have M cars. Now I can rent each car for a week and then decide what I llike to buy.

Fedie · 07-20-2012, 07:17 PM

RATES:
HOURLY $35 (4 hour minimum rental)
DAILY $140 (9 am - 5 pm)
$210 (24 hours)
WEEKEND SPECIAL $350 (Friday noon - Monday 9 am)
Customers are responsible for their own gas, and can driver a maximum of 180 miles per day or 350 miles per weekend.

4 hours per day (9:00 am - 5:00 pm), 2 hours per night (5:00 pm - 9:00 am)

The price of your BMW on Demand model is calculated per hour. If you rent your BMW between 9 am and 5 pm, you can drive your favorite model 8 hours during the day while paying only 4 hours. If you rent your BMW over night, you will only be charged for 2 hours (5:00 pm - 9:00 am).

Fuel
Please return the vehicle with a full tank of premium gas to avoid fuel charges. Your exact fuel consumption is determined via key reader after returning the car. Due to the exact consumption measuring you only pay for actual fuel consumption. You are charged at the actual daily fuel price (plus taxes) or will be credited (net) in case you had to gas up. You can find the detailed information about the options within the model description. Each model contains a navigation system and air conditioning; child seat need to be reserved 48 hours in advance.

Additional miles
You have 45 miles free per paid hour. You pay $0.55 per additional mile.

Insurance:
All BMW vehicles come insured (Liability, Bodily Injury, and Comprehensive Coverage) with a $750 deductible per occurrence.

https://www.bmwondemandusa.com/select.do?action=rates

InTheNightKitchen · 07-20-2012, 07:30 PM

Quote:

Originally Posted by sali

I think it is a bad idea
1. It sort of dilutes the brand as anyone can rent (I can understand if they only offered to current/past BMW owners; for example you have a Z4/M3 coupe, etc and need a bigger car to pick up someone at the airport, etc).
2. Most zipcar drivers don't know how to drive and they are a road hazard. Thankfully, they have large logos on the car which means you can avoid driving around them. Assuming the same kind of impatient New Yorkers will rent 328 from BMW directly instead of 328's at zipcar and they will drive like idiots.

EXACTLY!

Dackelone · 07-20-2012, 07:38 PM

Quote:

Originally Posted by gerbs

What's pricing currently like in Germany for this service?

Nvm: http://www.bmw-welt.com/web_rb/bmw-w...pdf/prices.pdf

Looks about $300/day for M3 (3 hours morning covers the day, 3 hours night covers the evening).

1er $182 - $218
3er $146 - $255
5er $218 - $255
6er $292
7er $292
M3 $300
M5 $366

Most people over here only rent a BMW for an hour at the Welt. Then its really cheap at around 40 euros with gas. The program is meant to "sample" a new BMW.

IF you really want to rent one... go to SIXT or EUROPCAR, they have better long term rates for AG and M models.

Dack

LemonOne · 07-20-2012, 07:42 PM

These rental cars won't last long in the US.
You know how Americans drive

07-20-2012, 05:36 PM	#1
Jason Administrator 40712 Rep 21,238 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	U.S. to Get BMW On Demand (Hourly Rental) Service Next Month BIMMERPOST NEWS U.S. to Get BMW On Demand (Hourly Rental) Service Next Month 60 COMMENTS Tweet BMW On Demand, the hourly (or daily/weekly) rental program currently available in Europe (see model selection and pricing), is crossing the Atlantic to the U.S. The service will begin in New York City (Manhattan) where folks will be able to rent cars from participating dealerships, but you can expect the program to roll out to other major and maybe not-so-major U.S. cities. BMW of Manhattan will be the first (and pilot) dealership and will have approximately 100 328i sedans available. More models will become available later. In Europe, the range of vehicles available covers the whole BMW models gamut, from hatchbacks to convertibles, sedans, SAVs and M cars. See below for a look at some of the BMW On Demand models recently spotted in the garage of the Welt. The U.S. BMW On Demand website is already live at http://www.bmwondemandusa.com, but the program won't kick off, nor pricing announced, until next month. According to Ed Robinson, president of BMW Financial Services, "BMW On Demand USA goes beyond any existing premium-rental or car-sharing programs in this market," said Robinson. Indeed, Mercedes-Benz, Lexus, nor Audi have any similar service that is scaled like this. "This is a great opportunity for anyone who is considering buying a BMW or someone who wants a luxury car, premium service and ultimate driving experience for that special occasion, weekend getaway, business trip to experience being part of the BMW family." Source: Autoblog Photos by BIMMERPOST moderator Dackelone.
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07-20-2012, 05:43 PM	#2
gaalforce Private First Class 12 Rep 136 Posts Drives: 2006 330i Join Date: May 2010 Location: Clarksville, TN iTrader: (1)	cool __________________
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07-20-2012, 05:46 PM	#3
armenh Major 91 Rep 1,241 Posts Drives: 2011 E92 335i Join Date: Jan 2009 Location: Los Angeles iTrader: (0)	100 328's?? why not 100 m3's and m5's __________________ 2011 E92 335, BSM, Black Dakota Leather, ZMP with 19 inch 230's, ZPP. Navigation and a couple of other goodies...
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07-20-2012, 05:48 PM	#4
positiveions Lieutenant General 961 Rep 11,722 Posts Drives: 19 Tacoma, 16 Golf wagon Join Date: Sep 2007 Location: Upland, CA iTrader: (2) Garage List 2019 Toyota Tacoma [0.00] 2016 VW Golf Sports ... [0.00] 1998 BMW M3 [0.00] 1990 BMW 325is [0.00]	i'm totally down for this program. Going out of town, rent an X5 or a 550, and it will satisfy my needs.
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07-20-2012, 05:54 PM	#5
Gtrain Colonel 144 Rep 2,018 Posts Drives: something slowwwww Join Date: Mar 2006 Location: NYC iTrader: (21)	This is awesome. Can't wait til the program has all the cars. Hopefully my local dealer will offer this as well.
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07-20-2012, 06:03 PM	#6
Kayani_1 Lieutenant Colonel 81 Rep 1,656 Posts Drives: BMW E92/E60 Join Date: Oct 2009 Location: Houston iTrader: (1)	I like the idea as long as M cars are also available on these services and prices are not high. __________________ nickname"BAD 3",MHD E85 tune,RennArt catback non-resonated exhaust,VRSF Downpipes, VRSF 7"FMIC,VRSF stock side inlets,SSQV BOV,ECS CP,M-performance alcantara steering,retrofit M3 paddle shifters,Alpina B3 tranny flash,AFE power seal CAI,LED angels,ST Coilovers,M3 upper/lower control arms,E93 M3 Front Swaybar ,235/35/19x9 ,275/30/19x9.5. M sport bumpers, CF diffuser. When in doubt..flat out.
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07-20-2012, 06:04 PM	#7
bimmerjph Colonel 121 Rep 2,023 Posts Drives: 2005 Z4 3.0 Join Date: Oct 2011 Location: Tennessee iTrader: (0)	I'm sure insurance on the M-Cars will be a lot.
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07-20-2012, 06:06 PM	#8
bumere90 Grozniy 177 Rep 2,602 Posts Drives: Carless Join Date: Jan 2009 Location: FL iTrader: (12)	lol the U.S. will have lots of wrecked M's... __________________ -fatman
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07-20-2012, 06:08 PM	#9
gerbs woof 84 Rep 1,233 Posts Drives: M6 Join Date: Apr 2007 Location: Los Angeles iTrader: (1) Garage List 2007 BMW 335i Coupé [10.00] 2008 BMW M3 Coupé [10.00] [retired] 2004 Suba ... [0.00]	What's pricing currently like in Germany for this service? Nvm: http://www.bmw-welt.com/web_rb/bmw-w...pdf/prices.pdf Looks about $300/day for M3 (3 hours morning covers the day, 3 hours night covers the evening). 1er $182 - $218 3er $146 - $255 5er $218 - $255 6er $292 7er $292 M3 $300 M5 $366 __________________ 2013 F13 ///M6 Sakhir Orange 2013 F30 335i Estoril Blue II 2008 E92 ///M3 Interlagos Blue 2007 E92 335i Montego Blue Last edited by gerbs; 07-20-2012 at 06:14 PM..
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07-20-2012, 06:21 PM	#10
DASHOCKER The power of V! 99 Rep 1,971 Posts Drives: 2007 335i coupe steptronic Join Date: Aug 2007 Location: NYC iTrader: (0) Garage List 1998 Lexus Gs400 [0.00] 2010 ebony & ivory [0.00] 2006 BMW X3 [0.00] 2009 pics [0.00] 2009 e92 335 xdrive [0.00]	Nice! I'm in NYC too.. I'll gladly wait for an M6 to be available __________________ 2007 335 coupe Alpine white, steptronic, sportpack, etc. (gone) 2006 X3 3.0 steptronic Titanium Silver, 2009 E92 335xdrive, next.... Caddy CTS_V! 13 Lincoln MKZ? hmmm.
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07-20-2012, 06:27 PM	#11
TheBingoBalls Brigadier General 3817 Rep 4,657 Posts Drives: BMW Join Date: Mar 2011 Location: Toronto, Ontario iTrader: (1) Garage List 2018 F36 BMW 440i x ... [0.00]	If prices are reasonable and guidelines aren't too restricting (some rules are to be expected), I think this would be a good program to get people into BMW's to really drive and experience them.
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07-20-2012, 06:30 PM	#12
bbg2d Second Lieutenant 9 Rep 230 Posts Drives: X1 35i Sport Line Join Date: May 2011 Location: Anchorage, AK iTrader: (0)	X6 M please!
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07-20-2012, 06:40 PM	#13
sali Private First Class 16 Rep 132 Posts Drives: 18 911, 16 Range Rover Join Date: Jun 2008 Location: New Jersey iTrader: (0)	I think it is a bad idea 1. It sort of dilutes the brand as anyone can rent (I can understand if they only offered to current/past BMW owners; for example you have a Z4/M3 coupe, etc and need a bigger car to pick up someone at the airport, etc). 2. Most zipcar drivers don't know how to drive and they are a road hazard. Thankfully, they have large logos on the car which means you can avoid driving around them. Assuming the same kind of impatient New Yorkers will rent 328 from BMW directly instead of 328's at zipcar and they will drive like idiots.
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07-20-2012, 06:49 PM	#14
BMWCali Expect the Unusual 258 Rep 1,344 Posts Drives: 2018 X6M Join Date: Jun 2007 Location: U.S.A. iTrader: (1)	Would be nice if they were rolling this out at the BMW PC. Afterall, that's the United States' Welt.
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07-20-2012, 06:50 PM	#15
bmwaddict Banned 181 Rep 1,606 Posts Drives: '11 AW 335is E92 Join Date: Nov 2009 Location: West Palm Beach, FL iTrader: (4)	you know what? this a good idea for the US...at least now i try car for like 2 to 5 days before i buy it. cost and everything.
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07-20-2012, 06:57 PM	#16
boostaholic786 Captain 40 Rep 623 Posts Drives: E92 N54 with MHD Custom flash Join Date: Dec 2011 Location: Plano TX iTrader: (0)	Yea this is def going to work in the current U.S market in my opinion and boost BMWNA sales. Im real curious to see what kind of guidelines there are going to be for something like this. Especially on the M cars lol. I guarantee there are going to be tracking devices in every single car that they are going to rent out will most def have a device, kind of like a tracking device but probably a little different. Mostly measuring speed, where they are located (like exactly) probably even how they are driving the car meaning revs, or if they turn traction all the way off to do a little drifting around, if they used launch control ect... But if your renting an M car, you need to be able to actually push the car to its limits as well as your own limits to get that thrill that its suppose to give you. We shall see great idea though!! __________________ [SIZE="2"]Crimson Red E92 335i M-sport 6-speed with MHD custom stage 2+ flash only , 40% E85/93 mix,+ HRE P40S wheels, KW Clubsport, M3 sways,+BMW performance CF Mirrors, BMW Performance CF deck lid spoiler,+ CF interior trim, p3 vent boost gauge,+ LUX angel eyes (11.73@124mph on street tires)
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07-20-2012, 07:04 PM	#17
Richt127 Enlisted Member 0 Rep 43 Posts Drives: 2008 e90 M3 Jet Black Join Date: Feb 2012 Location: Hacienda Heights, CA iTrader: (0)	I bought an M to be exclusive. Not to see 100 other M's remotely on the road everyday...
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07-20-2012, 07:10 PM	#18
Marioalex24 Lieutenant 20 Rep 427 Posts Drives: E46 M3 Join Date: Feb 2010 Location: So Cal iTrader: (0)	I'm loving this idea. I'm down as long as they have M cars. Now I can rent each car for a week and then decide what I llike to buy. __________________ Future car ///M2
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07-20-2012, 07:17 PM	#19
Fedie Second Lieutenant 34 Rep 224 Posts Drives: '18 M2 Join Date: Feb 2011 Location: Hamilton iTrader: (0) Garage List 2007 BMW 335i E92 [0.00]	RATES: HOURLY $35 (4 hour minimum rental) DAILY $140 (9 am - 5 pm) $210 (24 hours) WEEKEND SPECIAL $350 (Friday noon - Monday 9 am) Customers are responsible for their own gas, and can driver a maximum of 180 miles per day or 350 miles per weekend. 4 hours per day (9:00 am - 5:00 pm), 2 hours per night (5:00 pm - 9:00 am) The price of your BMW on Demand model is calculated per hour. If you rent your BMW between 9 am and 5 pm, you can drive your favorite model 8 hours during the day while paying only 4 hours. If you rent your BMW over night, you will only be charged for 2 hours (5:00 pm - 9:00 am). Fuel Please return the vehicle with a full tank of premium gas to avoid fuel charges. Your exact fuel consumption is determined via key reader after returning the car. Due to the exact consumption measuring you only pay for actual fuel consumption. You are charged at the actual daily fuel price (plus taxes) or will be credited (net) in case you had to gas up. You can find the detailed information about the options within the model description. Each model contains a navigation system and air conditioning; child seat need to be reserved 48 hours in advance. Additional miles You have 45 miles free per paid hour. You pay $0.55 per additional mile. Insurance: All BMW vehicles come insured (Liability, Bodily Injury, and Comprehensive Coverage) with a $750 deductible per occurrence. https://www.bmwondemandusa.com/select.do?action=rates __________________ M2 LCI bone stock Recently gone, i3 on H&R Springs Long gone, Le Mans Blue X1 xdrive35 M-Sport - Alpina TCU flash - HR springs - Catless dp - JB4 ST2 - CAI -- Alpine White 2007 335i E92 - Procede v3 Stg 2/3 custom - VRSP 3" DP - Stett charge + Forge DV - Stett CAI - CXracing IC
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07-20-2012, 07:42 PM	#22
LemonOne Major 708 Rep 1,079 Posts Drives: ///Most Powerful Letter Join Date: Oct 2009 Location: East Coast iTrader: (0)	These rental cars won't last long in the US. You know how Americans drive
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