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      03-02-2010, 10:48 PM   #1
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Thumbs up BMW Group U.S. February 2010 Sales up over last year

BMW Group U.S. Reports February 2010 Sales

March 2, 2010 | Press Release


Woodcliff Lake, NJ – March 2, 2010... BMW Group in the U.S. (BMW and MINI combined) increased its February sales 13.7 percent selling 17,971 vehicles compared to the same month in 2009. Both the BMW and MINI brands improved performance with BMW reporting a sales increase of 16.3 percent to 15,100 units and MINI a 1.6 percent increase to 2,871 vehicles.

Results were driven by the excellent performance of the BMW X5 Sports Activity Vehicle, up 75.5 percent, and the X6 increasing 97.6 percent. In the large premium sedan segment, the BMW 7 Series has led the category for the last two months.

“It’s a positive market sign that sales for both BMW and MINI, as well as some other premium brands, continued to improve in February,” said Jim O’Donnell, President of BMW of North America, LLC. “Led by the 7 Series just one year ago, we are now beginning to renew the heart of our model line-up, and believe as we do so over the next couple of years, our market strength will continue. For example, just today we unveiled the all new BMW 5 series at the Geneva motor show and it arrives in the US in June.”

On the used car side, sales of BMW’s Certified Pre-Owned (CPO) vehicles were down 9.4 percent to 8,469 vehicles versus 9,350 vehicles reported in a very strong February 2009. Year-to-date, CPO sales were down 17.8 percent to 15,912 in the same period of 2009.


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      03-02-2010, 10:57 PM   #2
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looks great =)
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      03-02-2010, 11:07 PM   #3
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Wow the X5 sales are very impressive. I wonder how the ML is doing?
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      03-03-2010, 02:07 AM   #4
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No surprise with the X5. I have a 4.8i loaner right now and absolutely love the car. The best daily driver anyone could ask for...
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      03-03-2010, 03:03 AM   #5
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very good sales... and the new 5 is right after the corner... not to mention the next x3
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      03-03-2010, 08:54 AM   #6
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Pretty crazy how roughly 33,000 BMWs + mini's get sold in a month. Thats just BMW only too. Or so I think how it goes, correct me if I am wrong.
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      03-03-2010, 10:05 AM   #7
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They're high-fiving after beating the lowest sales comp in recent history? Congrats... Let's compare to 2008 and see how they look. Sales were down 34.7% from Feb '08 to Feb'09.
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      03-03-2010, 11:02 AM   #8
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Quote:
Originally Posted by HuangYiChao View Post
Pretty crazy how roughly 33,000 BMWs + mini's get sold in a month. Thats just BMW only too. Or so I think how it goes, correct me if I am wrong.
That's not so crazy, that's less than the Accord and Camry sales in a month each or roughly half the F150 sales per month..
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      03-03-2010, 11:20 AM   #9
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Quote:
Originally Posted by HuangYiChao View Post
Pretty crazy how roughly 33,000 BMWs + mini's get sold in a month. Thats just BMW only too. Or so I think how it goes, correct me if I am wrong.
actually that is ytd. 15,000 in the month of february
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      03-03-2010, 11:36 AM   #10
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Originally Posted by Technic View Post
That's not so crazy, that's less than the Accord and Camry sales in a month each or roughly half the F150 sales per month..
But those are mainstream cars, you can't compare
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      03-03-2010, 02:31 PM   #11
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looks like promising numbers.
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      03-03-2010, 03:12 PM   #12
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Everyone wants a Z4 - no wonder.
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      03-03-2010, 06:27 PM   #13
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wonder how the M's breakout from this?
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