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      10-01-2008, 04:03 AM   #1
Cyber
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Angry BRANDING

BMW, please keep the brand image and know your role. Work on a $500k car but please do not start making 4 cyl Jettas (1 series) and Passats (3 series).

http://www.edmunds.com/insideline/do...ticleId=131566

"The smaller sales target is part of a bigger rethinking of U.S. strategy that O'Donnell will present to his German bosses in January. That plan could include the reintroduction of four-cylinder powertrains, O'Donnell said. Currently, the smallest powerplant in the BMW brand's U.S. lineup is a six-cylinder engine."

http://www.e90post.com/forums/showthread.php?t=173036
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      10-01-2008, 05:26 AM   #2
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Quote:
Originally Posted by Cyber View Post
do not start making 4 cyl Jettas (1 series) and Passats (3 series).
Just a side note: in size, the VW Passat is the equivalent of the 5 serie and the Jetta is the equivalent of the 3 serie. The 1 serie is more the size of a VW Polo (you don't get this one in US, but the VW Rabbit is definitely larger than the BMW 1).
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      10-01-2008, 07:29 AM   #3
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Quote:
Originally Posted by Cyber View Post
BMW, please keep the brand image and know your role. Work on a $500k car but please do not start making 4 cyl Jettas (1 series) and Passats (3 series).

http://www.edmunds.com/insideline/do...ticleId=131566

"The smaller sales target is part of a bigger rethinking of U.S. strategy that O'Donnell will present to his German bosses in January. That plan could include the reintroduction of four-cylinder powertrains, O'Donnell said. Currently, the smallest powerplant in the BMW brand's U.S. lineup is a six-cylinder engine."

http://www.e90post.com/forums/showthread.php?t=173036
BMW sells a lot of 4-cyl cars all over the world. BMW has a hard time selling them in the US because they still price those cars too high, but BMW has been moving prices upward for all it's model lines, so I guess they'll have some room on the lower end for a 4 cyl car.
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      10-01-2008, 07:35 AM   #4
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Quote:
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BMW, please keep the brand image and know your role. Work on a $500k car but please do not start making 4 cyl Jettas (1 series) and Passats (3 series).
And you care about this because?
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      10-01-2008, 07:38 AM   #5
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if you keep replying to these posts, the trolls win.
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      10-01-2008, 08:05 AM   #6
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Quote:
Originally Posted by nidget View Post
Just a side note: in size, the VW Passat is the equivalent of the 5 serie and the Jetta is the equivalent of the 3 serie. The 1 serie is more the size of a VW Polo (you don't get this one in US, but the VW Rabbit is definitely larger than the BMW 1).
No. The Passat is as big as 3-series, an 1-series is like a Golf and a Jetta is just a Golf with a trunk. So Jetta is like a 1-series with 4 doors and trunk which does not exist.
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