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      07-28-2008, 01:35 PM   #1
JSpira
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Talking BMW Goes Mad

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BMW was the premiere sponsor of "Mad Men," the critically acclaimed series which returned yesterday for its second season about 1960s Madison Avenue. Featuring Don Draper and his band of hard-drinking, smoking, and skirt-chasing ad men at the fictional Sterling Cooper agency, the show's viewers include a diverse mix of viewers that advertisers, including BMW, are anxious to reach.
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      07-28-2008, 01:54 PM   #2
simp0man
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Targetting the right audience to buy a bimmer?
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      07-28-2008, 03:08 PM   #3
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Quote:
Originally Posted by simp0man View Post
Targetting the right audience to buy a bimmer?
According to Nielsen data, a third of the show's audience aged 25 to 54 have a household income of over $100,000.
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      07-28-2008, 03:15 PM   #4
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if you're chasing women a bmw certainly doesn't do you any harm
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      07-28-2008, 03:49 PM   #5
KonigsTiger
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Sounds like bimmer loyalists to me!!
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