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The Preview for the BMWi brand commencied within hall 11 - BMW's new home at the Frankfurt Messe for the bi-annual IAA since 2009.

Whereas BMWi takes centre stage , there will of course be other news in terms of product and model updates - over seventy cars will be on show within Hall 11 again comprising of both MINI and Rolls-Royce who will announce their IAA news in between now and September.
Official news on all BMW Group debuts will be released soon.

Again the company that designed the BMW Hall with it's highly original 2009 indoor track reconfigurate the hall to incorporate BMWi .
Whilst BMW's popularity have spurned Audi and Mercedes-Benz to imitate the BMW stand and incorporate an indoor track to showcase their new products.

Whilst the Hall is all but complete , It is currently being used for events for European dealer previews , especially for the 1er with it's own designated area.

Benny from Bimmertoday.de took some photos at the BMWi Preview on the 29/07/11.
The BMW 1er area
BMW @ IAA 2011 : Hall 11

Acknowledgement to Benny@Bimmertoday.de