Here is the very first spy video of the 2014 BMW i8 production prototype, giving us the first live motion look and listen at the upcoming i8 hybrid sports car. Also confirmed in the video is the retaining of the gullwing doors as seen on the concept i8 car.
Check out the video and all details on the BMW i8 inside.
Although this pre-production i8 tracks the concept version’s styling generally, as expected, there are some significant changes from the i8 concept model [official info/pics]. The front fascia has lost a bit of its shark nose front slant with a new lower front bumper design, which protrudes more than that on the concept. Also, the headlights have been moved forward to the edge of the hood. This comes as no surprise considering the fact that the extremely deeply set headlights on the concept i8 would likely limit the area which the headlights can illuminate. The headlights will join the kidney grilles at the sides, just as seen on the F30 3 series.
The hood and windshield are now more traditional and the windshield no longer joins the hood … CONTINUED
The Ultimate Driving Machine is a traditional BMW slogan and identity which BMW enthusiasts rally around, dating all the way back to 1975. In recent years however, this popular tag line took a back seat as BMW moved in different directions to the likes of the “JOY” campaign.
Fret not however, as BMWNA, which took on a new lead ad agency in the US (Kirshenbaum Bond Senecal & Partners) in April, is set to revive the Ultimate Driving Machine marketing identity this Saturday (Jan. 7), as the company will air a new 30-second television spot on national TV in the US. The commercial will premiere on NBC during the NFL wild-card games.
The commercial [see here at NY Times] starts off with an E92 M3 GTS sliding around … CONTINUED
We bring you the first spy photos of the BMW i8 production prototype model. Seen for the first time, this pre-production BMW i8 mule shows what the i8 will look like with production body parts and styling.
Comparison to i8 Concept Model:
Although this pre-production i8 tracks the concept version’s styling generally, as expected, there are some significant changes from the i8 concept model [official info/pics]. The front fascia has lost a bit of its shark nose front slant with a new lower front bumper design, which protrudes more than that on the concept. Also, the headlights have been moved forward to the edge of the hood. This comes as no surprise considering the fact that the extremely deeply set headlights on the concept i8 would likely limit … CONTINUED
Many of you may remember seeing photos of the BMW i8 and i3 spied at an official BMW photo shoot in downtown Chicago back in August, representing the first real life pics of the i8 and i3 in public.
BMW now shares a making-of video from the Chicago photo session. Click through below for some nice looks at the i8 and i3 on the streets.
The BMW i8 Concept Car joined the lead cast of Mission: Impossible – Ghost Protocol on the red carpet of the film’s U.S. premiere at the Ziegfeld Theater in New York City on Monday, December 19, 2011. Several BMW vehicles – including the BMW Vision EfficientDynamics, the concept car for the BMW i8 and the BMW 6 Series Convertible – are driven by Tom Cruise’s character, Ethan Hunt, and prominently featured in several key action sequences throughout the film.
BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and iAd. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPod touch and iPad users right in their favourite apps.
BMW i is running an iAd campaign in Europe reaching iPad, iPhone and iPod touch users in Germany, England and France. As launch partner for iAd on iPad in Europe, BMW i will be initiating an innovative campaign, which will exploit the advertising potential of the iPad and open the door to a three-dimensional world of mobility images and experiences. The BMW i3 and BMW i8 concept cars will form the … CONTINUED
As scenes from the latest installment of the Mission Impossible film series played on an 18-foot-tall, 39-foot-wide silk screen, the screen itself was whisked away to unveil the first concept vehicles of the new visionary and sustainable brand, BMW i – the fully electric BMW i3 Concept and the hybrid-electric BMW i8 Concept – from which Paula Patton, star of Mission Impossible: Ghost Protocol and BMW President Ludwig Willisch emerged, officially unveiling the vehicles for the first time in North America at the 2011 Los Angeles Auto Show. The BMW i3 and i8 Concept vehicles represent the first purpose-built electric and electric-hybrid vehicles to be made primarily of carbon fiber when they become available in 2013 and 2014, respectively.
The BMW i8 Concept, which is the successor … CONTINUED
The BMW i8 and i3 vehicles were shown for the first time in New York at a private press event. The i8 will be a hybrid electric sports car and the i3 will be BMW’s entry into the city EV (electric vehicle) segment. Both strive to offer not just efficiency but performance to boot.