BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and iAd. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPod touch and iPad users right in their favourite apps.
BMW i is running an iAd campaign in Europe reaching iPad, iPhone and iPod touch users in Germany, England and France. As launch partner for iAd on iPad in Europe, BMW i will be initiating an innovative campaign, which will exploit the advertising potential of the iPad and open the door to a three-dimensional world of mobility images and experiences. The BMW i3 and BMW i8 concept cars will form the … CONTINUED
As scenes from the latest installment of the Mission Impossible film series played on an 18-foot-tall, 39-foot-wide silk screen, the screen itself was whisked away to unveil the first concept vehicles of the new visionary and sustainable brand, BMW i – the fully electric BMW i3 Concept and the hybrid-electric BMW i8 Concept – from which Paula Patton, star of Mission Impossible: Ghost Protocol and BMW President Ludwig Willisch emerged, officially unveiling the vehicles for the first time in North America at the 2011 Los Angeles Auto Show. The BMW i3 and i8 Concept vehicles represent the first purpose-built electric and electric-hybrid vehicles to be made primarily of carbon fiber when they become available in 2013 and 2014, respectively.
The BMW i8 Concept, which is the successor … CONTINUED
The BMW i8 and i3 vehicles were shown for the first time in New York at a private press event. The i8 will be a hybrid electric sports car and the i3 will be BMW’s entry into the city EV (electric vehicle) segment. Both strive to offer not just efficiency but performance to boot.
The second trailer has been released for Mission Impossible: Ghost Protocol, which hits theaters December 2011. As this film’s main automotive partner, BMW will participate heavily in the next installment of the Mission Impossible franchise.
One of the feature vehicles will be Tom Cruise’s BMW Vision EfficientDynamics concept car, which will spawn the production BMW i8 in 2014. The F12/F13 BMW 6 series will also see some action in the film.
“We are thrilled to be involved again in another Hollywood Blockbuster,” said Ian Robertson, BMW AG Board Member for Sales and Marketing. “The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which will be presented in the film. With its … CONTINUED
The BMW i8 concept and i3 concept vehicles join the long list of BMWs making their public debuts at the Frankfurt IAA. The i8 electric hybrid sports car will launch in 2014 and the i3 electric vehicle launches earlier, in 2013.
P.S., if you look closely, you’ll see that this particular i8 concept vehicle has some early form of the recently announced laser headlight technology.
Cars.com recently caught the BMW i8 and i3 concept cars on the streets of Chicago, in the first real life public street pics spotting of BMW’s recently revealed EV and hybrid-electric concept cars.
Automakers have thrown their considerable weights behind green technology. This comes as no surprise given the seemingly ever climbing gas prices and stringent future CAFE standards. Electric driven vehicles, such as plug-in hybrids are gaining popularity amid these concerns. But does green technology spell the end of performance sports cars? Not if manufacturers such as BMW, Porsche, and even an upstart such Fisker Automotive have a say.
The two German powerhouses and American newcomer are each set to produce their own eco-friendly yet exotic, sleek, low slung plug-in hybrid sports cars. Porsche’s offering is the Porsche 918 Spyder, a hybrid super car starting at $845,000. The Fisker Karma comes in at the other end of the price spectrum and starts at $95900. The just introduced BMW i8 … CONTINUED
See the BMW i8 hybrid sports car in video and get some more insight into its overall design philosophy, aerodynamics, center information display, and plug-in hybrid technology.
A new chapter in driving efficiency+performance was kicked off this morning in Frankfurt Germany as the BMW i8 and i3 concept cars were revealed and introduced. For official details and media on the i8 and i3 see our official threads.
Courtesy of Motorauthority, here are some live photos of the i8 concept and i3 concept, from the Frankfurt unveiling.