03/31/2014     11:35 PM

BMW looks set to change the face of motoring with the introduction of a patented artificial G-force technology.

BMW’s new Force Injection Booster simulates the effects of spirited driving, even when commuting at slower speeds, to create a thrilling ride. When activated at speeds under 20mph, the Force Injection Booster (FIB) works by extracting kinetic energy from the car’s engine and converting it into positive g-forces. These are then channelled directly at the driver and passengers through the air conditioning vents, while a mild electric current is delivered through the front seats, to simulate the same exhilarating feeling of driving at high speed*.

This technology comes complete with the BMW AirNet®, the latest in hair protection technology, to ensure that occupant’s don’t have to compromise between … CONTINUED

03/31/2014     6:00 PM

BMW NA has released the full M Performance Parts list and retail pricing for the 4 Series.

Click inside to download full PDF.

03/31/2014     3:30 PM

BMW NA has announced availability of and prices for M Performance Parts for the 2 Series – 228i and M235i.

Check out the full set of info inside (click for PDF) which contains parts, part numbers, availability and MSRP.

03/31/2014     12:45 PM

Video of the BMW M4 Convertible testing at the Nurburgring. The M4 will have its debut later this year – potentially as early as the NY Autoshow in April.

Mechanically, the M4 Convertible will share with the M4 Coupe and M3 Sedan. Stylistically, it shares much of the M4 Coupe’s design, but is differentiated by its folding metal roof (without double-bubble), lack of B pillar and different trunk lid shape. The trunk lid styling looks to be something halfway between the high curvy CSL-style ‘duckbill’ trunk of the M4 Coupe and the flat trunk design of the M3 Sedan.

03/31/2014     11:15 AM

Two M235i Racing cars had unfortunate ends to their day at the first VLN race of the season at the Nurburgring.

03/31/2014     8:00 AM

Car and Driver interviews former BMW design head and polarizing figure, Chris Bangle.

03/30/2014     2:34 PM

Some video clips from the BMW M4 Safety Car’s debut at the Qatar MotorGP race. The M4 Safety Car showcases the following BMW M Performance Parts:

Titanium exhaust system with carbon finishers
Black front grille
Front splitter with blade
Rear diffusor
Carbon rear spoiler
Carbon mirror caps
Side skirts
Alcantara M Performance steering wheel with race display
Area around the lever is made of carbon and Alcantara
Handbrake in carbon and alcantara
M Performance foot mats

03/29/2014     3:30 PM

For 2 series owners and owner-to-be, or even just the curious, here’s the 2 Series Coupe U.S. Owner’s Manual.

03/29/2014     8:30 AM

The Geneva Auto Show may be over, but we still have some more to show you from the show. Here’s a collection of Le Mans race cars which ran and won at the 24 Hours of Le Mans race. I was in awe. Can’t wait for June (next 24 Hour Le Mans) to come!

03/28/2014     12:20 PM

BMW Group Expands its Commitment in the USA

Commits US $1 Billion investment by 2016; Extends X family with new BMW X7; Increases plant capacity 50% up to 450,000 vehicles; Creates 800 new jobs; Starts production of the new BMW X4; Celebrates 20 years of production in the USA.

Spartanburg, South Carolina – March 28, 2014 1:00pm EDT/10:00am PDT…Celebrating 20 years of production in the USA, Dr. Norbert Reithofer, Chairman of the Board of Management, BMW Group, today announced plans to invest US$ 1 billion in the company’s South Carolina plant: “We will expand the plant’s annual production capacity by 50% up to 450,000 vehicles by the end of 2016. Today’s capacity is around 300,000 vehicles. This investment will also create an additional 800 jobs, increasing … CONTINUED

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