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After 14 years, BMW is changing the sound logo to its ads. What’s a sound logo anyway? It’s the signature sound (double gong tone) that you have been hearing at the end of BMW commercials for years.

BMW has now revealed its new sound logo (listen in the video below).

“As part of the evolution of our acoustic branding, we are replacing the ‘double gong’ used for the past 14 years with a new sound logo, which gives the brand a distinctive modern, aesthetic and dynamic recognition … CONTINUED

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In the latest episode of Fifth Gear, Jason Plato has a go in BMW’s flagship convertible – the F12 M6 Convertible, boasting 560hp / 501 lb-ft torque from its twin turbo V8 S63Tu motor, but weighting in at 4,530 pounds.

Plato praises the power delivery and sound from the new S63Tu based powertrain. He achieves 0-62mph in 4.3 seconds for the M6 convertible in his test.

Although the car weighs in at 4,530 pounds, it never feels like it to according to Plato. There’s a bit of … CONTINUED

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German magazine Auto Zeitung has printed an image (likely a render) of the F10 5 Series LCI model on its latest cover.

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Statement and Presentation by Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, Annual Accounts Press Conference

Ladies and Gentlemen!

We have a clear vision for the years leading up to 2020: To be the leading provider of premium products and premium services for individual mobility.

We are already the top-selling premium automaker worldwide. For us, however, leading the premium segment is more than volume leadership.

We set standards for products, technologies and services, as well as manufacturing.
We … CONTINUED

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BMW Group cautiously optimistic for 2013

Ambitious targets in challenging environment
Sales volume set to rise to new record figure in 2013
Earnings before tax expected at previous year’s level
High rate of expenditure for new technologies and models
EBIT margin between 8% to 10% targeted for Automotive segment
All Strategy Number ONE interim targets fully attained
Reithofer: Several hundred advance orders received for BMW i3

Munich – March 19, 2013… After achieving a record-breaking year in 2012, the BMW Group’s outlook for the current 12-month reporting … CONTINUED

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Fortune has published its World’s Most Admired Companies 2013 list and BMW has been ranked at the most admired automobile company, and 14th most admired company overall.

Why it’s admired says Fortune:

The Rolls-Royce and BMW names are synonymous with luxury – and not just in the carmaker’s native Germany. The world’s leading premium vehicle manufacturer has earned global renown in places such as Brazil, Russia, India and China. Its progress there, analysts predict, will be particularly lucrative in coming years. The company turned a profit during … CONTINUED

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Catch this intense BMW European Delivery journal and photo thread by F30POST member Jackson743 documenting his 9 day – 1,000 mile euro delivery adventure where he picked up his F30 335i M Sport.

Warning: intense amount of photos inside

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From summer 2013, BMW Night Vision will additionally feature a specific animal recognition system that extends beyond the reach of the main-beam headlights. An infrared thermal imaging camera mounted in the BMW kidney grille is able to detect heat-emitting objects from a distance of some 100 metres, while distinguishing between humans and animals by the level of heat.

If BMW Night Vision anticipates a potential collision with an animal, the Dynamic Light Spots start to flash at the animal in a targeted manner. The instrument display … CONTINUED

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BMW Takes on Denver Weather; Showcases xDrive Intelligent All-Wheel-Drive System in One of America’s Snowiest Cities

The BMW xDrive Experience to Coincide with the Denver Auto Show from March 22-24, 2013

Woodcliff Lake, NJ – March 18, 2013… With an average of 53 inches of snowfall each year and a well-deserved reputation as one of America’s snowiest cities, driving in Denver can be challenging. To showcase the benefits of its intelligent xDrive all-wheel-drive system, BMW will give consumers the opportunity to drive one of several BMW models … CONTINUED

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Hitting the spot: BMW Group Design wins four red dot awards in 2013. International jury recognises the excellent design quality of the BMW M6 Gran Coupe, BMW 1 Series, BMW 3 Series Touring and BMW R 1200 GS.

The BMW Group can add another chapter to its successful history in the red dot awards, with BMW Group Design taking home four of the internationally renowned distinctions in the red dot award: product design 2013 competition. The BMW M6 Gran Coupe, BMW 1 Series, BMW 3 Series … CONTINUED

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Have a look at the upcoming 2014 BMW X5 (F15) compared visually to the current X5 (E70), while the two cars were spotted in testing for the new X5.

BMW Spyshot
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Velos Designwerks presents its revised X5 M. In beautiful factory Monte Carlo Blue with Black Solo V Wheels, this X5 M not only features the looks, but also a Stage 2 Performance Software yielding an additional 120 lb ft of torque and 90 HP.

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BMW 335i GT Configurator Previews – in different available lines and colors, from several angles, and interior reviews.

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A statement of heritage – IND works on a BMW Individual F10 M5 in Imola Red, a classic BMW M exclusive color.

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More first drive reviews of the 3 Series GT [official info] are now in, now from Edmunds and the other from The Telegraph. One likes it plenty, the other… not so much. It seems that the 3 Series GT is polarizing, even after hands-on driving experience. Read on…

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2012 video highlights featuring the 2014 F80 M3, from the amazing Nurburgring Nordschleife touristenfahrten, testing and track days.

F80 M3 news @ http://www.bimmerpost.com/m3/f80m3/

BMW Spyshot

The Nurburgring is For Sale :(

03/15/2013 at 9:30 AM
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Sad news – the Nurburgring is up for sale :( Details inside.

BMW 3 Series GT Review by Autocar

03/14/2013 at 10:13 PM
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The first BMW 3 Series GT (Gran Turismo) reviews are in and here’s one of the first – by Autocar in the UK. See what they have to say about the newest 3 Series model inside.