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Temperatures play a major role in motorsport. Whether track, tyre, brake or engine temperatures, a multitude of factors must all be taken into consideration in order to achieve maximum performance from a racing car. This obviously also applies to the BMW engineers when preparing the new BMW M4 DTM for a race. Therefore, it is hugely important for them to know which areas of the car are reaching what temperatures.

Images from an infrared camera are ideally suited to making these areas visible. BMW Motorsport … CONTINUED

One of a Kind Matte Black M235i

05/23/2014 at 8:20 AM
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One of a kind M235i Coupe – this one in matte black with M stripes. Also fitted with black kidney grilles and M Performance wheels.

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BMW 4-series Gran Coupe: A beautiful niche

By Jens Meiners, BIMMERPOST Correspondent
May 22, 2014

BMW’s R&D board member Herbert Diess is ecstatic. “It is even more elegant than the coupe,” he says of the 4 Series Gran Coupe (Official Thread) on the roof terrace of the Grand Hotel Domine, just across from the Guggenheim Museum in Bilbao. Exterior chief designer Karim Habib agrees. The latest addition to the F3x architecture was conceived before he returned to BMW after his relatively brief stint at Mercedes-Benz, but … CONTINUED

BMW X4 First Drive

05/22/2014 at 3:00 PM
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BMW X4: The baby X6

By Jens Meiners, BIMMERPOST Correspondent
May 22, 2014

While others, such as Audi and Mercedes-Benz, are busy bringing their first generation of SUV-based coupes to market, BMW is launching the second round. Just a few months before the next generation of the X6 will be unveiled, the BMW X4 comes to market – as a sporty derivative of the X3.

Ever since the X4 concept was launched at the Shanghai auto show last year, it was clear what the Bavarians were up … CONTINUED

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Good video showing the technologies and engineering used to reduce weight and increase efficiency of the BMW i8. Look for these ideas and processes to flow down to traditional powered models in the coming years.

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The build your own online configurator for the 4 Series Gran Coupe has also now hit the BMWUSA.com website.

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Now you can build, configure and preview your own BMW M4 Convertible (F83) on the BMWUSA website.

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The 2014 BrandZ Top 100 Global Brands Ranking has been released by Millward Brown, a global research agency specializing in advertising, marketing communications, and media.

The list places BMW as the world’s second most valuable automotive brand, behind only monolith Toyota. BMW places 32nd overall with a $25 billion brand value.

Mercedes placed 42nd, Honda 70th, Ford 84th and Nissan 90th.

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A review of the BMW On Demand experience.

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Check out how the 4 Series Convertible looks decked out in BMW M Performance Parts.

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Here is a translated version of some of the highlights of Sport Auto review of the F80 M3 and F82 M4.

No rpm, no sound and irritating turbo lag? By corner 9 and 11 all the concerns of the traditionalist have disappeared. Lightfooted the M3 storms through the Samsung corner and up the hill.

5600, 6600, 7600rpm, the new engine doesn’t reach the high 8300rpm limit of the old V8. But for a turbo it revs astonishingly high. … CONTINUED

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BMW today launched the BMW Un4gettable Test Drive Experience, which allows drivers to test drive the all new BMW 4 Series at 324 BMW centers nationwide. The Un4gettable Test Drive Experience runs from May to October 2014. Drivers will have the opportunity to test drive the following 4 Series vehicles: BMW 428i Convertible, BMW 428i Coupe, BMW 435i Convertible and BMW 435i Coupe.

“Getting people behind the wheel of our vehicles is the most powerful marketing tool we have. We are excited to give people … CONTINUED