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Optimedia CEO Antony Young makes an interesting analysis of BMW’s media strategies against Audi’s. Young compares the two companies’ video strategies, online and social media presence, mobile applications, magazine advertisements, film sponsorship and product placement. Results inside.

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Here’s a great resource – a PDF containing all the technical specifications for every single M3 model and edition BMW has ever produced. Want to know what the roof load, gear ratios, or suspension type is for a particular M3? It’s all in here, plus much more.

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We bring you the first photos of the upcoming 2012 1-series hatch (F20) 135i revealing its grille and front bumper design (also an M-sport bumper). Judging by the front bumper design, dual split exhaust, uprated wheel/tire combo, and large brakes, this is likely the 135i model, powered by the N55 6-cylinder turbo motor. An examination of the front bumper reveals a similar design to the current 135i’s, which happens to also be the 1-series M-sport bumper, with its aggressive twin splitters.

According to our BMW longterm roadmap, … CONTINUED

BMW Spyshot
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Ahead of its appearance at the Paris Motor Show next week, here are the first real pictures of the three Mini Scooter E Concepts models.

670hp Mansory BMW X5M Unveiled

09/21/2010 at 4:10 PM
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German tuner Mansory, tuner of high end German and Italian marques, has unveiled its first BMW – the Mansory BMW X5M. This highly customized X5 M features both performance upgrades and visual enhancements. Details and photos inside.

The full replacement front bumper features aggressive air inlets even larger than those on the factory X5M bumper. Carbon fiber lips and LED lights finish off the front bumper’s new look. The front fenders have been widened by 70mm (2.75 in.) and receive aggressive vents on top to match … CONTINUED

MINI Scooter E Concept Preview

09/21/2010 at 3:15 PM
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Here is the first real life look at the MINI Scooter E Concept which will make its world public debut at the 2010 Paris Motor Show next week. There will be 3 Scooter E concepts – a single seater (called EGO), a two seater (called ECO Roller), and a third yet unnamed/identified scooter.

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The 2011 5-series and 2011 X3 have been named as 2 of 41 total contenders for the 2011 Car of The Year Award. A winner will be chosen on Nov. 29. All of the contenders are new vehicles available now or soon in five or more European markets, and each has the prospect of at least 5,000 yearly sales. The voting process has two stages. The first one will produce a short list of seven nominees, which will be announced on 2 November. The second … CONTINUED

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The MINI Countryman has been named as 1 of 41 contenders to be considered for the 2011 Car of The Year Award.

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The BMW 6-series Coupe Concept features Bang & Olufsen’s highly acclaimed High-End Surround Sound System’s latest iteration. With the debut of BMW’s newest concept car, B&O has announced its partnership with BMW cars and provided some more background to the 6-series coupe’s audio system.

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The BMW 530d GT has been crowned Executive Car of the Year in the 2010 Professional Driver Car of the Year Awards and the 530d sedan finished second in the judging making it a one-two for BMW. Also, the BMW 7-Series has been awarded Chauffeur Car of the Year by top chauffeuring website thechauffeur.com.

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The captive finance company will begin identifying to BMW dealers their customers who are in good standing and whose vehicles’ market value is more than what is owed. Dealers will then contact those customers and tell them which new BMW vehicles they can buy within the same monthly payment range or a range chosen by the dealer.

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At the 2010 Paris Motor Show, BMW will showcase new ConnectedDrive functions involving Blackberry, Apple iOS 4, iPhone 4, iPod, iPad, and Wifi technologies. Details inside.