BMW set to return to Super Bowl XLV!

12/03/2010 at 9:00 AM
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According to reports from AdAge, BMW is set to return to Super Bowl XLV after a 10 year advertising hiatus from the most watched event in the US calendar.

According to BMW marketing communications manager Stacy Morris, "Were in the window of our biggest launch period in history and the Super Bowl gives us the stage to make that big impact," the move makes perfect sense given the new X3, new 6-series, new 5-series and 1-Series M arriving … CONTINUED

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Motor Trend has now had their 2009 BMW M3 long term test car for a year now and after logging over 20,000 miles, it’s time to say goodbye. What is MT’s final verdict? How’s this for some praise: “The World’s Greatest All-Around Car? Unquestionably.”

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Vorsteiner has released a video of its beautiful X6M Carbon Fiber Aero Accessories package. If you thought it looked good in photos, it’s even better in video.

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The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 22,883 vehicles, an increase of 27.1 percent from the 18,002 vehicles sold in November 2009. Year-to-date, the BMW Group has sold 238,157 vehicles, up 9.3 percent from the 217,840 units sold through November 2009.

“November is normally a tough month but we increased our sales momentum thanks to strong demand for our all-wheel-drive vehicles, the X5 and X6 in particular, and now that it’s available, the 5 Series with AWD,” said Jim O’Donnell, … CONTINUED

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The BMW Group is celebrating its independence and the company’s continued success since its restructuring plan was accepted on 30 November, 1960 with a special ceremony at the Theresienhöhe in Munich on 30 November 2010. “Herbert Quandt’s business instinct and his ability to make courageous decisions at that time set a new course for our company and secured BMW’s ability to control its own future,” said Chairman of the Supervisory Board of BMW AG, Prof. Dr. Ing. Joachim Milberg, before the ceremony in Munich.

After rejecting Daimler-Benz’s … CONTINUED

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During the recent event in Munich to mark the 50th year anniversary of the Quandt family rescue of BMW, their ascent to becoming the dominant shareholder of BMW, Stefan Quandt renewed a pledge to stay with BMW.

"Lead, dont follow – thats the entrepreneurial calling of BMW." and harks back to the actions of Herbert Quandt, the man who took action to fend off a takeover attempt by Daimler AG. Now his family owns 46 percent of BMW with his children Stefan … CONTINUED

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2011 sees a brace of 5 Series models – the new BMW 5 Series Sedan and the new BMW 5 Series Touring – presented with the coveted iF award for outstanding product design. With this internationally acclaimed prize, the International Forum Design once again pays tribute to the characterful aesthetics of BMW Group Design. Following the 2011 Design Award of the Federal Republic of Germany and the 2010 red dot award, the iF label marks a further chapter in the success story of the new BMW … CONTINUED

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CNN Money and collector car experts at Hagerty Insurance has compiled a list of the 10 cars it believes may be sought after collectibles in the future. The 335is is the only current BMW to make their list.

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More member’s X3 test drive impressions have been posted. Lexxeech attended the 2011 X3 unveiling in Latvia, which was followed by his test drive. He has posted his review, photos, and test drive video.

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The 2010 Essen Motor Show is underway in Essen, Germany. It’s the equivalent of America’s SEMA show, but is dominated by German makes, featuring some of the wildest BMWs, Mercedes, Audis, and Porsches. M3post member has shared this huge set of photos.