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We’ve added more updates to this amazing thread convering the North American special, ie the 335is. Added more technical information, reviews and of course pricing data. Keep abreast of the latest information on this car by following this thread!

JOY is the smell of leather?

01/24/2010 at 12:30 PM
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File this one under interesting BMW marketing. BMW financial in Canada has produced a pamphlet that gives the scent of new car leather. You know that smell that is intoxicating, the one I wish my car would have for the rest of her days. BMW Canada will be distributing these advertising pamplets at Autoshows around the country in 2010.

Source: http://www.marketingmag.ca/english/n…21_142913_6820

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So far, ActiveHybrid cars have been interesting reads, but very much out of reach for the average BMW enthusiast. The system has exclusively been fit to the 7 series and X6, two of the most expensive cars in the BMW lineup. Whats worse, the mere addition of Active Hybrid to those cars has shot the price tag up even higher.

Now for the good news, the system is working its way down the lineup, and will arrive under the hood of … CONTINUED

Autoshows
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Happy New Year Gang.

Everybody Ready for our own Nor-Easter ???

Looking for an interest in a Northeast Maryland Meet. I thought Looneys Pub North, Bel Air. would provide a great location. Bel Air is 6 miles off of I-95, exit 77B, and a straight shot up Route 924 that literally puts you on Looneys Pub Norths parking lot. The Harford County Office building is directly across the street. At 6ish in the evening the lot is pretty … CONTINUED

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AutoSpies looks like they had alot of fun in Portugal with the BMW press events for the new 5-Series and 335is. They put up this excellent video review of the new 5er, which IMO is a must watch. Hit play, sit back and relax

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Its no secret BMW has a really great marketing machine, with really invetive ads on the internet, in print, and of course highway billboards. There were the famous BMW v Audi billboard ad wars of last year which many of us remember. This time around, theres not a war, but a very simple billboard ad to highlight a local Connecticut dealers offer of overnight test drives.

Whats happened since is that this story … CONTINUED

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As a counterpoint to Clarksons recent review of the X6, BMW shows us that the X5 M and X6 M can have fun in the snow too. Two BMW professional driving instructors talk us through their snow experience with the X cars.

Make sure to watch these videos in HD!

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We’ve updated the 335is thread with new technical and pricing data. We’ve also added in links to reviews and will keep updating this thread with whatever new information comes around the corner.

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This is awesome. Automobile magazine was able to get behind the wheel of the all new uprated 335is coupe. The car itself is set to debut at the New York Autoshow ( the eternal home of the E90 )

Here are some selected quotes from the test drive:

Quote:

The heart of the new "s" model is a modified version … CONTINUED

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Bengt Halvorson with The Car Connection was at the Portugal press event and give his take on the new F10 5-Series. Here is a telling quote from the article: The new 2011 BMW 535i is more of a drivers car than than the current 2010 5-Series…

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Car and Driver magazine has put up their review of the new 5-series straight from Portugal. Read the select quotes below but make sure to follow the link the full article! Indeed, you can take comfort in the fact that the 2011 BMW 5-series looks like the latest 7-series, but it is more tight, dynamic, and alert. The new 5 does a nice job masking its size and mass.

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The photography is really nice in this review, and the article is well written. Follow the link below for the full article, or just read the quotes. We’re now officially 37 years beyond the introduction of the first-generation 5 Series and we still havent gotten over it. When were in take-it-easy mode, the new 5 Series feels damned near ideal and not boatlike in the least. Then we punch Sport+ in BMWs Driving Dynamics Control and knock out all the stability control … CONTINUED