02/15/2010     3:45 PM
COMMENTS: 73

As part of BMW’s “JOY” marketing campaign, a 60-second “Tunnel” spot featuring the BMW Vision EfficientDynamics Concept Vehicle (said to be headed for eventual production) will debut tomorrow (Feb. 15) on network TV. See inside to view the commercial in advance of the TV network debut!

02/15/2010     11:00 AM
COMMENTS: 19

This stunning 2011 F01 Alpina B7 was recently spotted on the streets of the Netherlands. The 2011 B7 has just made its debut at the 2010 Chicago Auto Show. It’s is powered by a 4.4L twin-turbo V8 w/ 500hp and 516lb-ft tq (100hp / 66lb-ft more than 750i) and runs 0-60mph in 4.5 seconds. The short wheelbase version sells for $122,875 and extended wheelbase version at $126,775.

02/14/2010     12:07 PM
COMMENTS: 42

Here is a render of the upcoming BMW M1 by a 1addicts member. Although it’s missing certain elements we’re sure to see on the M1, this render gives some preview as to how the car will look with aggressive M-style front bumper, front fender gill, carbon fiber roof, and wheels.

02/13/2010     9:00 PM
COMMENTS: 72

This is a dream gathering for most BMW enthusiasts — an M3 from each M3 generation (the E30, E36, E46, and E92). The extra treat is to see them lined up in generational order, giving us a great look into the M3′s evolution during the past 14 years (first M3 was introduced in 1986). So, what’s your favorite(s)?

02/13/2010     4:00 PM
COMMENTS: 73

BMW Introduces Joy to its Olympic Marketing Efforts. New “Story of Joy” Campaign Taps into Human Side of Brand and Provides Platform for Automaker’s Future Global Communications

Woodcliff Lake, NJ – February 12, 2010… BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at a pace heavy enough to make BMW the largest luxury automotive spender of the Games. “Story of Joy” will serve as the umbrella for the automaker’s global communications.

“Story of Joy” introduces a new creative aesthetic characterized by strong, colorful images often conveying people and their experiences with the subtlest of references to BMW products punctuated by various … CONTINUED

02/13/2010     12:00 PM
COMMENTS: 9

Here is the latest video from Auto Motor Und Sport of the BMW F20 1-series hatchback in winter testing. It has been a while since we last saw a spy video of the new upcoming 1-series 5-door hatch. The 5 and 3-door variants are due as a 2011 model and will sport the familiar 4-6cyl variants which range from anywhere between 115-265hp. Previous spy videos: HERE and HERE.

Please visit AMS to watch the video: http://www.auto-motor-und-sport.de/w…g=iLyROoafvYio

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02/12/2010     7:51 PM
COMMENTS: 11

With the release of the all new 2011 BMW X5 LCI came news of a newly introduced M Sport package for the X5. Details have since come out about the package, but pictures have remained elusive BMW has put up an official picture of the car up on its own website, but only that single photo in a very small size has been released thus far. Thankfully, its only taken about 24 hours for these spy photos to surface which show off the M Sport package in its full glory!

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… CONTINUED

02/12/2010     6:00 PM
COMMENTS: 60

Here are some new higher resolution pictures of the very same BMW M1 mule that has been spotted before. We can clearly see the temporary rear wheel arches affixed to accomodate the testing of a wider track. The production M1 body will sport actual broader flared arches to fit the widened rear track.

02/12/2010     11:24 AM
COMMENTS: 250

Here are the first official photos of the 2011 BMW M3 Competition ZCP Model! Inside is also info from BMW regarding the BMW M product range for this upcoming Spring. Enjoy!

02/12/2010     11:00 AM
COMMENTS: 5

BMW has announced full details of the X5 M Sport package, as well as new options for the X5M and X6M models. Full details and press release inside.

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