BMW Introduces Joy to its Olympic Marketing Efforts. New “Story of Joy” Campaign Taps into Human Side of Brand and Provides Platform for Automaker’s Future Global Communications
Woodcliff Lake, NJ – February 12, 2010… BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at a pace heavy enough to make BMW the largest luxury automotive spender of the Games. “Story of Joy” will serve as the umbrella for the automaker’s global communications.
“Story of Joy” introduces a new creative aesthetic characterized by strong, colorful images often conveying people and their experiences with the subtlest of references to BMW products punctuated by various … CONTINUED
Here is the latest video from Auto Motor Und Sport of the BMW F20 1-series hatchback in winter testing. It has been a while since we last saw a spy video of the new upcoming 1-series 5-door hatch. The 5 and 3-door variants are due as a 2011 model and will sport the familiar 4-6cyl variants which range from anywhere between 115-265hp. Previous spy videos: HERE and HERE.
Please visit AMS to watch the video: http://www.auto-motor-und-sport.de/w…g=iLyROoafvYio
With the release of the all new 2011 BMW X5 LCI came news of a newly introduced M Sport package for the X5. Details have since come out about the package, but pictures have remained elusive BMW has put up an official picture of the car up on its own website, but only that single photo in a very small size has been released thus far. Thankfully, its only taken about 24 hours for these spy photos to surface which show off the M Sport package in its full glory!
Here are some new higher resolution pictures of the very same BMW M1 mule that has been spotted before. We can clearly see the temporary rear wheel arches affixed to accomodate the testing of a wider track. The production M1 body will sport actual broader flared arches to fit the widened rear track.
Here are the first official photos of the 2011 BMW M3 Competition ZCP Model! Inside is also info from BMW regarding the BMW M product range for this upcoming Spring. Enjoy!
BMW has announced full details of the X5 M Sport package, as well as new options for the X5M and X6M models. Full details and press release inside.
Just a quick update to our growing 335is thread. We’ve added a new set of wallpaper sized images of the car on track in Portugal.
The BMW 3-series is no stranger to accolades, but it has just earned another for its mantel. Motorweek has just awarded its Drivers’ Choice Award Best Sports Sedan to the E90 3-series sedan, calling it a benchmark of German engineering and driving dynamics, and adding that the new 335d makes it even more of a benchmark than ever!
BMW has announced a comprehensive contingency award program for BMW cars and BMW-powered cars in the 2010 GRAND-AM series races. They have fared very well so far in the 2010 GRAND-AM series. BMW race cars took #1-2 positions in the 2010 Continental Tire Sports Car Challenge and #2 in the Rolex 24 at Daytona held Jan 29-31.
BMW Posts 2010 GRAND-AM Contingency Program
2.11.2010 | Press Release
Woodcliff Lake, NJ – February 9, 2010… BMW has announced a comprehensive contingency award program with increased awards for competitors racing BMW cars … CONTINUED
Autoblog caught up with the 2011 Alpina B7 and has posted an brief exceprt and some photos online, make sure to follow through to their site for all their autoshow photos
Not only will BMW not make an M7, but they even stopped making the incredibly-close-to-an-M Alpina B7 a few years ago. That car could hold its head high against competitors like the Mercedes-Benz S63 AMG, Audi S8 and Bentley Flying Spur Speed, with extra horsepower, refined handling and unique looks setting it apart from standard 7 series fare. Sadly, that car was only produced from 2007-2008 and since 09 theres been nothing to fill … CONTINUED