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BMW of North America will mark the 40th anniversary of two key milestones in the company’s history in the United States at the 20th-annual Amelia Island Concours d’Elegance at the Ritz Carlton Amelia Island, March 12-15, 2015. Forty years ago, BMW of North America began operating as a subsidiary of BMW AG, and only days later, BMW Motorsport scored its first US victory at the 1975 12 Hours of Sebring.

Also to be celebrated at the Concours is the legendary BMW 328, which helped establish … CONTINUED

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Abu Dhabi BMW currently has this BMW Individual Pyrite Brown M4 on display, with Individual Sonoma Beige full leather and Sycamore Red-Brown wood trim.

How do you like the combination?

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Earlier yesterday, Apple has reintroduced to the public the Apple Watch. Going on sale on April 24. During the event, Apple placed an emphasis on the apps for the Apple Watch which aim to both improve our life quality and drive sales to the company. BMW was also briefly featured during the event with the BMW i Remote App. The popular app for the new BMW i3 and i8 is available today on the iPhone, but it will soon transition to the Apple … CONTINUED

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BMW Group global sales achieve new record in February

Deliveries total 151,952 vehicles, increase of 7.6%
Year-to-date sales rise 7.3% to 294,112
Sales in Europe increase 7.7% in first two months

Munich. The BMW Group achieved its best-ever February sales result with 151,952 BMW, MINI and Rolls-Royce brand vehicles delivered worldwide (prev. yr. 141,207/ +7.6%). A record number of 294,112 (prev. yr. 274,113) automobiles have been delivered to customers since the start of the year – an increase of 7.3% compared with the same period last year.

“We’ve had … CONTINUED

3D Design equipped F80 M3

03/10/2015 at 6:00 AM
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3D Design equipped F80 M3 in Mineral White with HRE RS102 in Naked Silver finish.

Rare modified X1 photoshoot

03/09/2015 at 3:00 PM
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It doesn’t seem like the X1 gets much love in the aftermarket tuning department, but this one certainly did from its owner.

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Have a look at this electric looking Individual San Marino F80 M3 with Cohiba Brown interior.

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Very extensive and excellent account of M School at the BMW Performance Center in Spartanburg, SC.

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BMW has gone on the record in denying a report from Auto Motor und Sport that BMW is developing a car for Apple. AMS claimed that Apple and BMW were in talks regarding the possibility of developing an electric car based on the BMW i3, in connection with recent rumors that Apple has plans to bring its own car to market by 2020.

Reuters has since reported, however, that BMW denied this:

German carmaker BMW said on Thursday its talks with technology giant Apple did not … CONTINUED

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Some footage from the BMW Snow and Ice training driving experience in Arjeplog, Sweden.

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EVO pits the BMW M4 vs BMW M5. Evo’s road test editor Dan Prosser pits two of the best M Division cars head-to-head on track.

Lap times, specifications and the pure ‘thrill of driving’ … all is put to the test, but which will come out on top?

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Enlaes EGT6 COUPE/GRAN COUPE by Supremepower.

Described by Supremepower: Created in early 2013, ENLAES was formed out of the idea that “ENLightened AESthetics” was to be the driving force behind its designs and productions. Its sole purpose is to bring you the best race inspired, street and track functional pieces that are of the highest quality, with factory like fitment and for the best price point.

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Latest reports and rumors that the M4 GTS will get water injection system, laser lights, OLED lights and debut in August at Pebble Beach.

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Great documentary on how the BMW i8 is made.

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28 March 2015 sees the curtain raised on the market launch of the new BMW 1 Series. Fans of compact driving pleasure can look forward to an even more striking design, a further refined premium ambience for the interior, engines that are extremely powerful and even more efficient, and innovative equipment features. Ahead of the launch, news filtered through from BMW Plant Regensburg of another reason to smile as the two-millionth BMW 1 Series rolled off the production line. The landmark car was built … CONTINUED

Geneva 2015: AC Schnitzer X6

03/05/2015 at 2:40 PM
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BMW X6 (F16) by AC Schnitzer at the 2015 Geneva motor show.

2015 Geneva Autoshow

Geneva 2015: Hamann X6

03/05/2015 at 12:50 PM
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BMW X6 (F16) by Hamann at the 2015 Geneva motor show, featuring a widebody style.

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BMW of North America, LLC is announcing its annual Center of Excellence honors. This award recognizes the top BMW dealerships in the U.S. who have achieved an outstanding level of performance in 2014. These dealerships have shown their dedication and enthusiasm for the BMW Brand, their customers and employees.

The dealers were measured on 11 Key Performance Indicators against their peers which include, Customer First, Aftersales and Sales data. This data is then calculated to award the top performing BMW dealers. Only 9% or 32 … CONTINUED