BMW M is now offering something for the first time ever - custom polo shirts for owners. Per BMW:

The BMW 1 Series M Coupé was only built 6309 times. This means that every owner is a member of a small, exclusive family - and in future these individuals will be able to recognise each other at events etc. more easily by wearing a special polo shirt.

The Manager Design M Automobiles, Pierre Leclercq has created a polo shirt which is to be made available exclusively to the owners of the BMW 1 Series M Coupé. He presents it in the video (see inside).

Each of the Exclusive BMW 1 M Coupé Owner’s Polo Shirts is made especially for the owner. On the left-hand sleeve it bears … CONTINUED

UK 1M owners from 1ADDICTS had their largest owners meet yet yesterday at the Ace Cafe. Over 18 1Ms were in attendance, along with a 1M 123d replica and a 135i.

Those in attendance have begun posting their photos and videos, so check them out inside.