For a long time, motorists regarded air conditioning merely as a guarantee of a cool workplace when behind the wheel. During the early 1980s, the optional extra was predominantly ordered as protection against the midsummer heat inside the car, true to the motto: the heat has to stay out, irrespective of how hot the sun is. The greater the “refrigerator feeling” experienced by occupants was, the more effective an air conditioning system was considered to be.
However, over the years, consumers have changed their attitude and the … CONTINUED
SoCal BMW dealers were recently invited to the F30 Ride and Drive Event – a primer and first hands on driving experience for the all new 2012 3 series sedan. They were given the opportunity to drive the 2012 F30 328i and 335i and evaluate it against the outgoing E90 3 series as well as the competition – Mercedes C class and Audi A4.
BMW brought out a fleet of over 80+ F30s for the event and gave an opportunity for those in attendance to test … CONTINUED
BMW of North America has unveiled a new advertising campaign that will feature a few digital shorts and have created a contest called “Zero to Desir3 in 5.9 Seconds”. BMW is asking for contest participants to submit a 5.9second video showing how badly they desire the F30.
If your video is chosen as a winner, BMW will putting you in the driver’s seat of a brand new 2012 BMW 3 Series Sedan, a national television spot and a series of homepage takeovers, designed to support of the … CONTINUED
Insideline recently strapped the 2012 328i with its turbo 4 cylinder N20 engine on the dyno and achieved even higher at-the-wheel power than the EAS Dyno we reported on recently.
On 91 octane and a dynojet, this F30 328i achieved 240hp / 257 lb-ft torque at the wheels
Assuming a 16% drivetrain loss for the sake of argument, this would equal approximately 286hp / 306 lb-ft torque at the crank. Compare this to the F30 328i’s factory rating of 240hp / 255lb-ft torque at the crank. The 328i … CONTINUED
It’s official: Only a couple of days after the first teaser, BMW announces their new M Performance Parts. Think of this program as the successor of the Performance parts avaiable for E8x 1 series and E9x 3 series.
Intitially, M Performance parts will be available for the F30 3 series, the F10 5 series, and the F20 1 series (not available in the US). Available are:
- Black kidney grilles
- M Performance exhaust systems
- M Performance brakes
- Carbon fiber front splitters
- M Performance … CONTINUED
The 2012 328i (F30) impresses again as Motor Trend comes in with their review and performance results of the F30 328i Sport Line model they recently tested.
In performance results, the 328i with its touted N20 turbo 4-cylinder engine managed to achieve a 5.6 second 0-60mph, quarter mile in 14.2 seconds @ 97.8 mph, and 0.90g on the skidpad.
All in all, Motor Trend feels that the 328i is better than the 335i. As they put it: Want to know the real kicker? Don’t tell BMW, but … CONTINUED
Insideline gives a great in-depth guide on the entire BMW F30 suspension.
Here is another look at some of the F30 3 Series launch events/presentations around the world – this one in Moscow, Russia. We get a look at some of the fancy projection presentation being used at many of the worldwide F30 launch event presentations in these videos inside.
The retail launch for the 2012 BMW 3 Series Sedan (F30) is today, February 11. But Hong Kong held its launch event for the F30 on 7th Feb 2012. The venue was Hong Kong Convention & Exhibition Center, the most famous convention center in Hong Kong. All generations of 3 series were on display to welcome the guests. One of the common themes seen at all the F30 launch events is a special projection illumination display on the F30.
The entrance was decorated … CONTINUED
As you may already have seen, a member recently took delivery of his 2012 328i (F30) sedan and wasted no time in getting it strapped to the dyno. The 2012 328i sedan is powered by the twinpower twin-scroll turbo 4-cylinder inline “N20″ engine, factory rated at 240hp / 255lb-ft torque.
This F30 328i was tested on EAS (European Auto Source)’s Dynojet 224xLC and put down an impressive 226hp / 230lb-ft torque (at the wheels), with just 91 octane gasoline.
What does this equal to at the crank … CONTINUED