Posts Tagged ‘bmw active sound design’


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The F10 M5 features a controversial feature called Active Sound Design. Behind this marketing term is a fairly simple idea. The new M5 reproduces the car’s engine sound via the in-car audio system. In other word, if you’re sitting inside the car you not only hear the engine coming from outside, but also an audio track of the engine based on throttle input, speed, and engine revs.

What wasn’t known until now is just how much of a difference this Active Sound feature makes in … CONTINUED

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Buried in the monstrous new press release on the new F10 M5, we noticed an interesting new feature called “Active Sound Design.”

Behind this marketing term is a fairly simple idea. The new M5 reproduces the car’s engine sound via the in-car audio system. In other word, if you’re sitting inside the car you not only hear the engine but also an audio track of the engine based on throttle input, speed, and engine rev. As BMW puts it, this makes for better feedback as you hear … CONTINUED