Here’s a new set of BMW ads promoting BMW ConnectedDrive, a library of innovations and apps that allow drivers to stay in touch with their world, while keeping their eyes on the road. As BMW describes, it’s a really smart copilot that you’ll want by your side.
Seen here are ads giving an overview of BMW ConnectedDrive, parking assist, night vision, and Connected App.
For more info on ConnectedDrive, check out BMW’s microsite: http://www.bmwusa.com/connecteddrive
BMW UK has launched the first commercial for 1-series M coupe, which recently went on sale in England. The commercial features a valencia orange 1M coupe on some empty twisties in the countryside poised to swallow up some tarmac, followed by some serious driving. It’s rare to see tire smoke, much less drifting, in a BMW commercial, so the 1M is clearly being advertised by BMW as a model for serious driving enthusiasts.
BMW has always been innovative when it comes to its marketing and this trend continues with the BMW JOY 3D Interactive 3D Building Projection. Watch this video as BMW transforms office buildings in Singapore from a symbol of work, into a symbol of Joy.