The BMW i8 Concept Car joined the lead cast of Mission: Impossible – Ghost Protocol on the red carpet of the film’s U.S. premiere at the Ziegfeld Theater in New York City on Monday, December 19, 2011. Several BMW vehicles – including the BMW Vision EfficientDynamics, the concept car for the BMW i8 and the BMW 6 Series Convertible – are driven by Tom Cruise’s character, Ethan Hunt, and prominently featured in several key action sequences throughout the film.
The BMW i8 and i3 vehicles were shown for the first time in New York at a private press event. The i8 will be a hybrid electric sports car and the i3 will be BMW’s entry into the city EV (electric vehicle) segment. Both strive to offer not just efficiency but performance to boot.
The BMW i3 and i8 concepts have been revealed online, but BMW i is not done. According to Scott26, the BMW i4 and BMW i5 are the next models to come out from BMW i.
The BMW i4 will be based on i3 technology, but fit into a small two seater sports car (think smaller and more affordable i8). The BMW i5 will be a mid-sized four door coupe/sedan, using the power train from the BMW i8. Concept versions will come sometime after the 2013 launch of the i3 and 2014 launch of the i8, but actual production is not expected until closer to the end of the decade.
We bring you the first spy videos of the BMW i8 in cold weather testing runs. The live motion view gives us even more impressions of the future hybrid sports car and it looks sleeker and lower than ever. View videos inside.
According to Ian Robertson of BMW, the company appears to be targetting annual i3 sales of at least 30,000 units by drawing a production target comparison to lower-volume Mini models (such as the Clubman, of which 30,000 were sold globally in 2010). Meanwhile, the i8′s pricing remains to be determined, based on future legislation (and no doubt any tax breaks for green vehicles).
The BMW i3 launches in 2013 and the i8 shortly after, with both models to be built in BMW’s Leipzig plant.
More info on i3, i8, and BMW’s new i sub-brand can be found at http://www.e90post.com/forums/showthread.php?t=491912
BMW just announced its new sub-brand – the BMW i. The first two cars of the new brand will be the BMW i3 and the BMW i8. The i3 is the production version of the Mega City Vehicle, the i8 the production version of the Vision Efficient Dynamics. Both cars will be built at the Leipzig Plant. The i3 launches in 2013, the i8 shortly after.
Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW Welt and BMW Museum were bathed in the colours of BMW i.
The new BMW sub-brand itself was launched at today’s press conference in the BMW Welt. The print campaign for BMW i will initially feature two motifs.
As of Tuesday, a giant poster at the Munich Opera house and on other squares around the city of Munich will present the world of BMW i to the public.
The new brand’s affiliation with its parent brand, BMW, is clearly recognisable, thanks to the design cues taken from BMW’s Corporate Identity. However, in terms of … CONTINUED
BMW AG has officially filed a registration for a new trademark and logo for their project-i vehicles such as the electric Megacity car and hybrid Vision EfficientDynamics sports car. The trademarks i1, i2, i3, i4, i5, i6, i7, i8, and i9 have also been registered.