What we know about BMW’s aggressive push into the electric car market (via their dedicated BMW i brand) is that it is essentially a two pronged approach. Cover the exotic sports car market with the BMW i8, to effectively show that an electric car can be a desirable super-car and at the same time produce a compact and efficient city car with the BMW i3.
While both of these cars will do alot to put electric cars into the mindset of car buyers and enthusiasts, the real car market is the mainstream people mover: the family sedan. Autobild.de is reporting that somewhere around year 2015, BMW plans to introduce the BMW i5, a fully electric mid-size people mover that will take a more cross-over shape of the … CONTINUED
BMW teases its future BMW i3 smartphone app on its facebook page ahead of the i3′s market launch in 2013.
Looking like something out of tron, the slick looking app will allow monitoring of the i3′s battery charge status, lock/unlock doors from the smartphone, schedule a trip time so that the i3 can thermal precondition ahead of time, and a smart charging mode which presumably sets the i3 to charge when household electricity usage is lowest or most affordable.
There is also a navigation feature with charging station and public transport info.
We bring you the first spy photos of the BMW i8 production prototype model. Seen for the first time, this pre-production BMW i8 mule shows what the i8 will look like with production body parts and styling.
Comparison to i8 Concept Model:
Although this pre-production i8 tracks the concept version’s styling generally, as expected, there are some significant changes from the i8 concept model [official info/pics]. The front fascia has lost a bit of its shark nose front slant with a new lower front bumper design, which protrudes more than that on the concept. Also, the headlights have been moved forward to the edge of the hood. This comes as no surprise considering the fact that the extremely deeply set headlights on the concept i8 would likely limit … CONTINUED
Many of you may remember seeing photos of the BMW i8 and i3 spied at an official BMW photo shoot in downtown Chicago back in August, representing the first real life pics of the i8 and i3 in public.
BMW now shares a making-of video from the Chicago photo session. Click through below for some nice looks at the i8 and i3 on the streets.
The BMW i8 Concept Car joined the lead cast of Mission: Impossible – Ghost Protocol on the red carpet of the film’s U.S. premiere at the Ziegfeld Theater in New York City on Monday, December 19, 2011. Several BMW vehicles – including the BMW Vision EfficientDynamics, the concept car for the BMW i8 and the BMW 6 Series Convertible – are driven by Tom Cruise’s character, Ethan Hunt, and prominently featured in several key action sequences throughout the film.
We bring you the first spy videos of the BMW i8 in cold weather testing runs. The live motion view gives us even more impressions of the future hybrid sports car and it looks sleeker and lower than ever. View videos inside.
BMW just announced its new sub-brand – the BMW i. The first two cars of the new brand will be the BMW i3 and the BMW i8. The i3 is the production version of the Mega City Vehicle, the i8 the production version of the Vision Efficient Dynamics. Both cars will be built at the Leipzig Plant. The i3 launches in 2013, the i8 shortly after.
Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW Welt and BMW Museum were bathed in the colours of BMW i.
The new BMW sub-brand itself was launched at today’s press conference in the BMW Welt. The print campaign for BMW i will initially feature two motifs.
As of Tuesday, a giant poster at the Munich Opera house and on other squares around the city of Munich will present the world of BMW i to the public.
The new brand’s affiliation with its parent brand, BMW, is clearly recognisable, thanks to the design cues taken from BMW’s Corporate Identity. However, in terms of … CONTINUED
BMW AG has officially filed a registration for a new trademark and logo for their project-i vehicles such as the electric Megacity car and hybrid Vision EfficientDynamics sports car. The trademarks i1, i2, i3, i4, i5, i6, i7, i8, and i9 have also been registered.