BMW i8 testing continues and this prototype is the most revealing we’ve seen yet.
The thick rear camouflage has been dropped to reveal the production model’s rear shape and design. It mostly retains the look of the i8 concept model. We also get a look at the turn signals, reverse light position and the LED bars of the tail lights. The front now reveals a large portion of the headlights.
For the first time we get a look at the i8’s production wheels, a 5 (or 10 depending how you look at it) spoke wheel with a futuristic and asymmetrical spoke design.
The i8 is expected to boast 354hp / 500Nm torque, 0-62 mph in approximately 4.6 seconds, top speed of 155mph, 78 MPG (european test cycle), up … CONTINUED
German based Solarwatt and BMW have partnered to provide a solar-panel system to be placed on home/garage roofs as part of a broader support system for the upcoming BMW i3 and i8 vehicles. The systems will be branded as 360° ELECTRIC which aim to be both aesthetically pleasing as well as functional, bringing efficient solar powered charging to your car.
Potential customers will be able to purchase the Solarwatt system at the same time as they purchase their BMWi or at a later time. The goal here is of course to create a truly sustainable backbone for owning a BMWi.
Today, the BMW Group presented its first BMW i Store worldwide in London, unveiling a showroom that offers a completely new brand experience focused on sustainable mobility. BMW i Park Lane will officially open its doors on 25th July.
The event to preview the new BMW i Store was hosted by Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW.
Ian Robertson said: “BMW i Park Lane marks a completely new approach. Situated next to BMW Park Lane and MINI Park Lane, it gives people a perfect opportunity to learn more about electromobility and get close to our future electric and plug-in hybrid BMW i vehicles. This is a further demonstration of our commitment to electromobility.”
The opening of the new BMW i … CONTINUED
The BMW i8 Concept Car joined the lead cast of Mission: Impossible – Ghost Protocol on the red carpet of the film’s U.S. premiere at the Ziegfeld Theater in New York City on Monday, December 19, 2011. Several BMW vehicles - including the BMW Vision EfficientDynamics, the concept car for the BMW i8 and the BMW 6 Series Convertible - are driven by Tom Cruise’s character, Ethan Hunt, and prominently featured in several key action sequences throughout the film.
BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and iAd. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPod touch and iPad users right in their favourite apps.
BMW i is running an iAd campaign in Europe reaching iPad, iPhone and iPod touch users in Germany, England and France. As launch partner for iAd on iPad in Europe, BMW i will be initiating an innovative campaign, which will exploit the advertising potential of the iPad and open the door to a three-dimensional world of mobility images and experiences. The BMW i3 and BMW i8 concept cars will form the … CONTINUED
BMW just announced its new sub-brand - the BMW i. The first two cars of the new brand will be the BMW i3 and the BMW i8. The i3 is the production version of the Mega City Vehicle, the i8 the production version of the Vision Efficient Dynamics. Both cars will be built at the Leipzig Plant. The i3 launches in 2013, the i8 shortly after.
Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW Welt and BMW Museum were bathed in the colours of BMW i.
The new BMW sub-brand itself was launched at today’s press conference in the BMW Welt. The print campaign for BMW i will initially feature two motifs.
As of Tuesday, a giant poster at the Munich Opera house and on other squares around the city of Munich will present the world of BMW i to the public.
The new brand’s affiliation with its parent brand, BMW, is clearly recognisable, thanks to the design cues taken from BMW’s Corporate Identity. However, in terms of … CONTINUED
BMW AG has officially filed a registration for a new trademark and logo for their project-i vehicles such as the electric Megacity car and hybrid Vision EfficientDynamics sports car. The trademarks i1, i2, i3, i4, i5, i6, i7, i8, and i9 have also been registered.
