With the BMW i3 electric city car and i8 electric hybrid sports car, BMW is ready to test online sales for the first time, according to Bloomberg.
As an inexpensive way to reach more buyers and recoup the cars’ development costs, BMW will sell the i3 and i8 directly over the internet for the first time. The i3 and i8 will also be sold in showrooms, but their initial retail rollout (including the first i-showroom in London) will be among a limited showroom network.
The online sales option is aimed at a generation of drivers used to making daily purchases over the Internet. Retail outlets will be restricted to dealers with high BMW-brand sales volume who have floor space as well as capacity to work with I models’ … CONTINUED