Autoblog’s Damon Lavrinc has confirmed what many had figured out from the i3 spy videos, that the 2013 i3 will be rear wheel drive and “mid-engine”. The BMW i3 is BMWs first forray into a mass production electric vehicle, mainly geared towards large cities, as its original name implies (Mega City Vehicle). Thats not to say its the first EV from BMW, as they have already been learning alot from the MINIe and BMW 1-Series ActiveE, this car simply represents the next step– smaller packaging and … CONTINUED
BMW just announced its new sub-brand – the BMW i. The first two cars of the new brand will be the BMW i3 and the BMW i8. The i3 is the production version of the Mega City Vehicle, the i8 the production version of the Vision Efficient Dynamics. Both cars will be built at the Leipzig Plant. The i3 launches in 2013, the i8 shortly after.
Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW Welt and BMW Museum were bathed in the colours of BMW i.
The new BMW sub-brand itself was launched at today’s press conference in the BMW Welt. The print campaign for BMW i will initially feature two motifs.
As of Tuesday, a giant poster at the Munich Opera house and on other squares … CONTINUED