BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and iAd. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPod touch and iPad users right in their favourite apps.
BMW i is running an iAd campaign in Europe reaching iPad, iPhone and iPod touch users in Germany, England and France. As launch partner for iAd on iPad in Europe, BMW … CONTINUED
The second trailer has been released for Mission Impossible: Ghost Protocol, which hits theaters December 2011. As this film’s main automotive partner, BMW will participate heavily in the next installment of the Mission Impossible franchise.
One of the feature vehicles will be Tom Cruise’s BMW Vision EfficientDynamics concept car, which will spawn the production BMW i8 in 2014. The F12/F13 BMW 6 series will also see some action in the film.
“We are thrilled to be involved again in another Hollywood Blockbuster,” said Ian Robertson, BMW AG … CONTINUED
The BMW i8 concept and i3 concept vehicles join the long list of BMWs making their public debuts at the Frankfurt IAA. The i8 electric hybrid sports car will launch in 2014 and the i3 electric vehicle launches earlier, in 2013.
P.S., if you look closely, you’ll see that this particular i8 concept vehicle has some early form of the recently announced laser headlight technology.
Automakers have thrown their considerable weights behind green technology. This comes as no surprise given the seemingly ever climbing gas prices and stringent future CAFE standards. Electric driven vehicles, such as plug-in hybrids are gaining popularity amid these concerns. But does green technology spell the end of performance sports cars? Not if manufacturers such as BMW, Porsche, and even an upstart such Fisker Automotive have a say.
The two German powerhouses and American newcomer are each set to produce their own eco-friendly yet exotic, sleek, low slung … CONTINUED
See the BMW i8 hybrid sports car in video and get some more insight into its overall design philosophy, aerodynamics, center information display, and plug-in hybrid technology.
A new chapter in driving efficiency+performance was kicked off this morning in Frankfurt Germany as the BMW i8 and i3 concept cars were revealed and introduced. For official details and media on the i8 and i3 see our official threads.
Courtesy of Motorauthority, here are some live photos of the i8 concept and i3 concept, from the Frankfurt unveiling.
The production-intent BMW i8 Concept has been revealed today at a BMW i event in Frankfurt, Germany. The BMW i8 will be BMW’s first high performance hybrid-electric sports car. The i8 features a high performance 3-cylinder petrol engine in the rear, coupled with the BMW i3′s electric motor in the front. Total torque of 550 Nm (300Nm petrol engine + 250 Nm electric motor), moving around just 1,480 kg. 0-100kph (62mph) in just 4.6 seconds and top speed of 250kph (limited). All … CONTINUED
The Vision Efficient Dynamics Concept stars in a video promoting BMW innovations. Watch the VED Concept in its best driving footage yet, and boasting its 0-100km/h in 4.8 seconds with a consumption of only 3.8l/100km.
We bring you the first spy videos of the BMW i8 in cold weather testing runs. The live motion view gives us even more impressions of the future hybrid sports car and it looks sleeker and lower than ever. View videos inside.
In a big fundamental change for the upcoming BMW i8, the future BMW halo car will be powered by a gasoline engine instead of diesel. It was previously intended to be powered by a 161-horsepower 1.5-liter 3-cylinder turbo DIESEL engine mated with a hybrid synchronous motor on the front axle (80HP) and full electric motor on the rear axle (51HP), to give a combined 292HP. The diesel motor will now be replaced by a traditional gasoline engine.
According to R&D chief Klaus Draeger (via Autocar), the i8 … CONTINUED