Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW Welt and BMW Museum were bathed in the colours of BMW i.
The new BMW sub-brand itself was launched at today’s press conference in the BMW Welt. The print campaign for BMW i will initially feature two motifs.
As of Tuesday, a giant poster at the Munich Opera house and on other squares around the city of Munich will present the world of BMW i to the public.
The new brand’s affiliation with its parent brand, BMW, is clearly recognisable, thanks to the design cues taken from BMW’s Corporate Identity. However, in terms of … CONTINUED
Inside is an updated summary and insight into BMW’s Project-i sustained mobility project/thinktank, now and into the future. In addition to the production VED (i8) and all-electric Megacity Vehicle, Project-i will spawn a range of 2 to 4 wheel concepts.
Here is the Vision ED with a new coat of paint, this time in a beautiful gray finish that shimmers in natural sunlight, giving the car a more production ready look. Otherwise, true to their word, this car visually seems to be relatively unchanged from the original concept car.
You can see the cars driver wearing a crisp racing suit and you can see men on the side of the track with cameras in hand as well as a video rig. This means that this car is not out on the track for testing purposes, but rather for a photo shoot. Is this for more promotion of the vision ED concept car, or might this be an actual … CONTINUED
Previous rumors have speculated that the Vision Efficientdynamics production model would be named the i100 or M100, but the latest rumor from BMW insider Scott26 is that it will be called the i8 and there will unfortunately be no M version.
BMW AG has officially filed a registration for a new trademark and logo for their project-i vehicles such as the electric Megacity car and hybrid Vision EfficientDynamics sports car. The trademarks i1, i2, i3, i4, i5, i6, i7, i8, and i9 have also been registered.
New trademarks registered by BMW gives some insight into new model lineups that will eventually be added to BMW’s offerings. The new names include: i1, i2, i3, i4, i5, i6, i7, i8, i9, E1, E2, E3, E4, E5, E6, E7, E8, E9, M50d, Urbanic, Gran Coupe, Compactive, and Compactive Tourer.
The “i” lineup of cars could very well be used to designate the sub-compact electric megacity vehicle we’ve been hearing about for a while. The “E” lineup of cars could possibly be used to designate electric versions of current BMW models. “M50d” is speculated to refer to a tri-turbo diesel. “Urbanic” could be a new trim level associated with the megacity vehicles. And “Compactive and “Compactive Tourer” could be applied to wagons based on the 1- and … CONTINUED