BMW will begin featuring an interactive and innovative iPad experience for Auto Show consumers, debuting at the S.Florida Int’l Auto Show in Miami. The traditional Auto Shows Specification panel used to display vehicle information and pricing will be replaced by interactive iPads which will offer consumers enhanced functionality such as the opportunity to design their own BMW using the digital configurator. Consumers can experience the dynamic features of the displayed models with the iPad.
BMW’s latest advertisement for the BMW iPad holder and iPhone docking station utilizes some humor to highlight the elegance and compatibility of the BMW factory items. Video inside.
BMW’s newest in-car connectivity and technologies were on display at the 2010 Paris Motor Show. Video presentations and interactive displays showcased BMW link, BMW Station for iPhone, iPad holder, BMW hotspot, onboard internet, night vision, HUD, bluetooth office, and local search.