BMW Group, Official Automotive Partner to the London 2012 Olympic & Paralympic Games, today revealed the winning design for its pavilion at the Olympic Park.
Following a competition involving six architecture firms, BMW selected the British firm Serie based on its cutting-edge design that will represent a significant architectural addition to the Olympic Park, whilst also reflecting the company
We previously posted the video of a drifting BMW F10 M5 on a beach in Wales in support of the BMW London 2012 Performance Team. Now see how it was shot, at the direction of the Director, Stephen Blackman, and at the hands of the Driver, Wolfgang Weber.
Ahead of the London 2012 Olympic and Paralympic Games, a quiet beach in Wales echoes with the sound of the new BMW M5’s twin turbo engines as precision driver Wolfgang Weber enjoys drifting around Pendine Sands to help us support the BMW London 2012 Performance Team athletes.
BMW has just launched its first 2012 Olympics commercial, promoting the BMW Drive for Team USA, a national drive program that invites consumers to get behind the wheel and the Olympic Movement in support of U.S. Olympic Team and Paralympic Team hopefuls. The event series travels to 276 BMW retailers across America between June 16 and August 13, 2011. For each participant who test drives a vehicle at one of the BMW Drive for Team USA events, BMW of North America will donate $10 to Team USA, up to a maximum donation of $200,000. Funds raised will work to further the training and performance goals of Team USA athletes.
BMW Group announced today that it will be the exclusive foreign brand automotive advertiser for NBC Universal’s broadcast of the London 2012 Olympic Games. This agreement marks the first time that NBC Universal has granted foreign automotive exclusivity for its Olympic coverage. It is also the first time that NBC will have only two automotive advertisers, one foreign and one domestic.
The agreement expands the automaker’s association with the Olympic Games. In addition to being the official Automotive Partner and a Sustainability Partner of the London 2012 Olympic Games, BMW announced last July a six-year, multi-million dollar partnership with the United States Olympic Committee (USOC) and the National Governing Bodies of USA Bobsled & Skeleton, US Speedskating, USA Swimming and USA Track & Field. … CONTINUED
BMW is the exclusive vehicle partner of the 2012 London Summer Olympic Games and it will be using this position to showcase its Megacity electric cars, in nearly production form. The global viewership and exposure of the Olympics presents BMW with a unique opportuity to showcase the Megacity car on a huge global scale.
The only Megacity car variation shown so far is a carbon fiber passenger cell, 4-seat, rear wheel drive, 100% electric vehicle, with its motor underneath the vehicle floor. Future The Megacity line of vehicles is expected to become a sub-brand (perhaps reviving the Isetta nameplate) under the BMW moniker and will likely be on sale in 2013.
The 4-seat (5-door) … CONTINUED