BMW launched a new international advertising campaign focused on design in Germany last weekend. The integrated global campaign highlights the dynamism of BMW design and features a TV commercial that portrays the BMW Concept 4 Series Coupe in a highly dynamic way, using a surprising visual effect that is revealed at the end of the spot. Design and dynamics are also the focus of the print campaign. Ropes are used in the image to create the motion blur effect normally seen in real driving shots. Internet users have also been able to view a special online presentation on design at: www.bmw.com/design since November 2012. Videos, animations and a historical timeline provide insights into the design process, history and vision of BMW design. The online special … CONTINUED
BMW has recently revealed its LCI (”Life Cycle Impulse”) update to the venerable Z4, an LCI update that is very mild. For good measure, the Z4 is one of the most beautiful BMW roadsters to date. This video released by BMW today helps showcase the car with a soothing soundtrack and nice background.
The BMW Z4 Roadster represents the interplay of classical proportions and state-of-the-art technology. An updated version of the modern classic is set to arrive in BMW showrooms in time for spring 2013.
The new BMW Z4 represents a time-honored and yet contemporary interpretation of the traditional roadster concept. New exterior features, detailed interior refinements, the new Hyper Orange design package, as well as availability of the full range of BMW ConnectedDrive features all provide fresh impetus and lend the BMW Roadster even greater appeal and individuality.
The new BMW Z4 takes to the stage 25 years after the legendary BMW Z1 began the modern era of BMW Roadsters. That Roadster turned heads when it was unveiled at the 1987 Frankfurt Auto Show not only for its revolutionary … CONTINUED