BMW has pulled off the online wraps off the i concept car making its world debut at the 2012 LA Autoshow this week, and it’s not the rumored i4 Coupe. It is however, a coupe version of the BMW i3 – officially called the BMW i3 Concept Coupe.
The i3 Concept Coupe is built on the same wheelbase/platform as the four-door i3, and likewise features a carbon fiber reinforced plastic body matched to a 170hp / 184 lb-ft torque electric engine driving the rear wheels via … CONTINUED
The BMW i3 Concept may be a bit of an old regular at the major auto shows by now, but it showed some elements off for the first time at the 2012 Paris auto show.
This latest version of the i3 Concept features an interior design geared towards sustainability. The eucalyptus wood used for the instrument panel comes from a sustainable cultivation source in Europe and is treated exclusively with natural substances. The high-quality leather of the seats has a fine surface consistency achieved by processing tanning … CONTINUED
We’ve spied the production intent BMW i3 interior clearly for the first time. Although it’s still in unfinished pre-production form, we can see some major components and design elements that will come on the production i3 when the first are delivered in late 2013.
The dash and console loses much of the futuristic styled full touch-sensitive and buttonless interior of the i3 concept in favor of a more practical and modern-day style BMW dashboard. It does however retain an LCD instrument screen from the concept. The large … CONTINUED
With the BMW i3 electric city car and i8 electric hybrid sports car, BMW is ready to test online sales for the first time, according to Bloomberg.
As an inexpensive way to reach more buyers and recoup the cars’ development costs, BMW will sell the i3 and i8 directly over the internet for the first time. The i3 and i8 will also be sold in showrooms, but their initial retail rollout (including the first i-showroom in London) will be among a limited showroom network.
The online sales option … CONTINUED
Much is already known about the BMW i8, but its pricing when it hits the market in 2014 has been the stuff of speculations only.
We previously estimated that the i8 would be priced at over €100,000 (Euro) and this has now been confirmed by Ian Robertson, BMW’s head of sales and marketing in Germany and a board member of BMW North America. Speaking to reporters at the grand opening of the world’s first BMW i Store in London, he confirms that the i8 will sell for … CONTINUED
Today, the BMW Group presented its first BMW i Store worldwide in London, unveiling a showroom that offers a completely new brand experience focused on sustainable mobility. BMW i Park Lane will officially open its doors on 25th July.
The event to preview the new BMW i Store was hosted by Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW.
Ian Robertson said: “BMW i Park Lane marks a completely new approach. Situated next to BMW Park Lane and MINI Park Lane, … CONTINUED
BMW teases its future BMW i3 smartphone app on its facebook page ahead of the i3′s market launch in 2013.
Looking like something out of tron, the slick looking app will allow monitoring of the i3′s battery charge status, lock/unlock doors from the smartphone, schedule a trip time so that the i3 can thermal precondition ahead of time, and a smart charging mode which presumably sets the i3 to charge when household electricity usage is lowest or most affordable.
There is also a navigation feature with charging station … CONTINUED
Many of you may remember seeing photos of the BMW i8 and i3 spied at an official BMW photo shoot in downtown Chicago back in August, representing the first real life pics of the i8 and i3 in public.
BMW now shares a making-of video from the Chicago photo session. Click through below for some nice looks at the i8 and i3 on the streets.
BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and iAd. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPod touch and iPad users right in their favourite apps.
BMW i is running an iAd campaign in Europe reaching iPad, iPhone and iPod touch users in Germany, England and France. As launch partner for iAd on iPad in Europe, BMW … CONTINUED
Interview with the designer of the BMW i3, Richard Kim.
The i3 began life as the Megacity electric project car, but the concept evolved into a purely electric runabout that would be configurable, when it went on sale in 2013, with a gasoline-burning, 3-cylinder range extender.
Without an engine up front — the range extender is in the rear — the hood area could become smaller and the vehicle higher as a wide battery pack on the floor became the key element determining the vehicle’s shape. Computer-generated sketches … CONTINUED